5 common email marketing mistakes you must avoid

Did you know that over 77% of marketers have seen an increase in email engagements in the last twelve months? Just based on these statistics, we can say that email marketing will only expand further in the future. This means it is about time we stop making the same old email marketing mistakes, right?

When email marketing is executed with the right strategies, it has a huge potential for lead generation. We at Resolute B2B, employ such email marketing strategy along with a perfect team to generate email leads with a success rate of 90%. So, let’s take a look at what are such email marketing mistakes and how to avoid them in the future.

Illustration Highlighting Common Email Marketing Mistakes
What are the five most common mistakes in email marketing?
Zero personalization
In emails, personalization is key. But many people generally stick to the same level of personalization, which is addressing the recipient by their name.