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Challenges of Smart Bidding and audience targeting are key concerns for marketers utilizing Google Ads. While smart bidding automates bid adjustments to optimize for conversions, it requires enough historical data to perform effectively. Additionally, audience targeting can lead to underperformance if not precisely segmented based on behaviors and demographics. Overcoming these challenges involves having clear objectives, refining audience insights, and experimenting with different bidding strategies. Regular monitoring, adjusting campaigns, and ensuring sufficient data and proper audience targeting will help businesses make the most of their smart bidding and audience targeting efforts, improving overall ad performance.
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