Understanding Meta’s Frequency Capping for WhatsApp Business

Are your WhatsApp campaigns not reaching your audience as expected? Learn how Meta’s Frequency Capping for WhatsApp Business API’s impacts your business messaging strategy. With new frequency limits in place, it's important to understand how often you can send marketing messages to opted-in users without breaching Meta's guidelines. We explain what frequency capping means, how it works, and how to stay compliant while maximizing delivery rates and engagement. Whether you’re a marketer, developer, or business owner, this guide helps you adapt and thrive using the WhatsApp Business API in 2025.