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Social media marketing allows brands to connect directly with their followership, but low engagement or inconsistent branding can be major obstacles. By creating engaging, applicable content and using features like Stories, Influencers, and Advertisements, SMM solves these problems. With the rise of TikTok, video content, and social commerce, brands need to adapt their strategies to stay connected and relevant with their followership. A professional digital marketing agency can help draft a cohesive and engaging social media strategy, creating content that resonates with your target audience.
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