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Using smart bidding can significantly enhance your PPC campaigns by automating bid strategies and optimizing for better conversions. However, many advertisers make critical mistakes that can hinder results. This guide highlights the top five pitfalls to avoid when using smart bidding, including ignoring data quality, setting unrealistic CPA or ROAS goals, neglecting audience segmentation, not allowing enough learning time, and failing to monitor performance. By understanding and steering clear of these common errors, you can maximize the effectiveness of your smart bidding strategies and achieve improved ROI from your PPC efforts. Discover how to make smart bidding work for you!
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