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Third-party pixels play a critical role in tracking, attribution, and retargeting. Ad Operations Specialists validate their placement, functionality, and compliance. They test for firing accuracy, diagnose discrepancies, and ensure load sequence integrity. These specialists also monitor for broken pixels or over-tagging, which can skew results and slow down sites. Ad Operations Specialists keep tracking systems running smoothly—ensuring advertisers collect clean, actionable data to inform decisions, while protecting user experience and maintaining platform performance standards.
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