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IRN-BRU delivers a multi-dimensional flavor that captures both fruity and tangy notes in a single sip. Many describe its taste as a mix of bubblegum, citrus, and vanilla with a slight metallic finish. This combination results in a balanced yet bold flavor profile that stands out among sodas.
The secret to its taste lies in a proprietary blend of 32 ingredients. Among the known components are citric acid for tartness, sweeteners for balance, and ammonium ferric citrate, which adds a subtle iron-like bite. Together, these create a flavor that’s sweet, sharp, and slightly medicinal — yet refreshing.
Its signature fizz enhances the flavor experience by adding a crisp, invigorating texture. The carbonation lifts the taste notes and delivers a lively sensation on the tongue. This dynamic interaction between flavor and fizz is one of the many reasons IRN-BRU remains unforgettable to those who try it.
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