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Conversion Rate Optimization (CRO) is a strategic approach aimed at increasing the percentage of website visitors who complete desired actions, such as making a purchase or signing up for a newsletter. By analyzing user behavior and implementing targeted changes, businesses can increase conversion rates without necessarily attracting more traffic. Techniques like A/B testing, enhancing user experience, and streamlining the customer journey are central to effective CRO. Implementing these strategies not only improves user satisfaction but also maximizes the return on investment for marketing efforts, leading to sustainable business growth.
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