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Rooh is an independent lifestyle brand based in London, deeply rooted in the vibrant culture and rich heritage of India. As a unique ladies clothes shop in London, we take pride in our bespoke collection, which is handcrafted in small batches by skilled artisans using traditional techniques like block printing. Each piece tells a story of craftsmanship, expertise, and dedication to slow fashion. We are committed to empowering local artisans, preserving ancient art forms, and creating timeless, high-quality designs that honor both tradition and sustainability.
At Rooh London, our collection reflects the essence of our founder Smriti’s upbringing in New Delhi, blending heritage-inspired prints with contemporary fashion. Whether you're searching for a statement clothing piece or a distinctive home decor item, our designs are carefully curated to complement modern lifestyles while celebrating cultural artistry. As a trusted ladies clothes shop in London, we offer limited-edition pieces that stand the test of time, becoming cherished additions to your wardrobe and home.
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