Bloomreach’s Kait Spong Shares Her New Rules of Content Mark

In this episode, Vikramsinh Ghatge , Sr. Marketing Director and EIC at Techdogs sits down with Kait Spong, Strategic Content Marketing Manager at Bloomreach, to challenge conventional content norms and explore what it really takes to build meaningful, performance-driven marketing in today’s noisy digital environment.

With experience across brand voice development, SEO, newsletter strategy, and scalable content operations, Kait brings a refreshing and deeply practical lens to B2B content. Whether you're a CMO, Head of Content, or in charge of scaling relevance at your organization, this episode delivers the kind of real-world insight that moves the needle.

We cover why most content teams are too tool-heavy and clarity-poor, how AI fits into content strategy (and where it doesn’t), and why newsletters may be the most underrated growth channel heading into 2025.