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China’s cross border e commerce market has surged into a global powerhouse, reaching RMB 2.63 trillion (about USD 400 billion) in 2024—up over 10 % from the prior year . Driving this boom: a growing middle class eager for premium imported brands, tech savvy mobile shoppers using WeChat and Alipay, and strong government support via Free Trade Zones and streamlined customs processes . Major platforms like Tmall Global, JD Worldwide, Kaola, and Pinduoduo dominate sales across beauty, baby, fashion, and health . While regulatory hurdles, cultural nuances, and logistical complexity remain, savvy global brands leveraging bonded warehouse shipping, local payment integration, and KOL marketing are capitalizing on this thriving, mobile first, premium driven marketplace.
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