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In today’s hyper-connected world, digital marketing has emerged as a powerful tool for businesses to reach and engage their audiences. Unlike traditional marketing, which relies on physical channels such as print media and billboards, digital marketing leverages the internet and digital technologies—like websites, social media, search engines, email, and mobile apps—to promote products and services. It allows businesses to connect with consumers in real time, personalize content, measure performance with precision, and adapt strategies quickly. As consumer behavior continues to shift online, digital marketing has become essential for brand visibility, customer engagement, and long-term business growth.
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