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Founded in 2018, The Whitening Co is New Zealand’s premier cosmetic teeth-whitening brand, offering luxury in-studio treatments and premium at-home kits. With boutique studios in Eden Terrace and Takapuna, the company blends professional-grade whitening with a spa-like experience featuring calming music, plush lounges, and LED technology. Their treatments are known to brighten smiles by up to 10 shades in a single visit. At-home kits, including their bestselling Platinum Kit, combine peroxide-based gels with LED light for clinical-level results in the comfort of your home. Trusted by thousands across Aotearoa, The Whitening Co also partners with The Cosmetic Clinic for nationwide access. As a purpose-driven brand, 10% of every kit sold supports the Fiji Dental & Medical Foundation, making every smile part of something bigger. Whether online or in person, The Whitening Co delivers results that are safe, effective, and confidence-boosting.
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