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This article uses lessons from The Pursuit of Happyness and The Wolf of Wall Street to highlight what makes a Go-To-Market (GTM) strategy succeed or fail. It explains the clear warning signs of a broken GTM plan—like poor sales, weak messaging, or misaligned teams—and offers practical steps to fix them. The piece emphasizes that a winning GTM strategy is not static but must evolve through customer insight, tight team alignment, and continuous testing to stay competitive and drive growth.
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