Why Site Speed Matters More Than Ever in WordPress SEO

If you're looking to speed up WordPress site performance, you're already on the right track to improving both user experience and SEO. A slow-loading site can hurt rankings, increase bounce rates, and leave visitors frustrated. At its core, site speed isn’t just a technical issue, it’s a critical part of your digital strategy. Factors like bloated themes, unoptimized images, excessive plugins, or outdated hosting setups can drag your site down. Whether you’re compressing images, implementing advanced caching, or optimizing scripts manually, everything contributes to better performance.