What is SEO?

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SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher on search engines like Google. The goal is to increase organic (non-paid) traffic by making your site more visible when users search for relevant keywords.

How Does SEO Work?
SEO works by aligning your website with search engine algorithms. These algorithms evaluate sites based on relevance, quality, and user experience. Here's how it works in simple steps:

Keyword Research

Find out what people are searching for related to your business.

On-Page Optimization

Use those keywords naturally in your website content, titles, headings, and URLs.

Improve page speed, mobile usability, and internal linking.

Content Creation

Publish helpful, high-quality content that answers users’ questions.

Off-Page SEO

Get backlinks (links from other websites to yours) to build authority.

Technical SEO

Ensure your website is crawlable, loads quickly, uses HTTPS, and has a clean structure.

Monitoring and Updating

Use tools like Google Search Console and Analytics to track performance and make improvements.

Why It Matters
SEO helps your business:

Get more visibility

Attract the right audience

Build trust and credibility

Generate leads and sales