|
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. It encompasses a wide range of strategies such as search engine optimization (SEO), social media marketing, email campaigns, content creation, and online advertising. Unlike traditional marketing, digital marketing allows businesses to reach a global audience in real-time, measure campaign performance accurately, and personalize content based on user behavior. As technology continues to evolve, digital marketing has become an essential tool for building brand awareness, engaging customers, and driving sales in a competitive marketplace.
|