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CPG digital transformation isn’t just about mimicking strategies from tech or finance—it’s a unique journey that bridges physical supply chains, deep regulatory environments, and critical retailer relationships. Unlike digital-first firms, CPG companies face challenges like integrating AI and IoT with legacy manufacturing, coordinating complex multi-tier supplier networks, and managing omnichannel consumer journeys without direct access to customer data.
Retailer collaboration is as crucial as in-house innovation, and compliance remains a foundational requirement, not an afterthought. Those who win at CPG digital transformation leverage tailored analytics, ensure supply chain visibility, and create consumer-centric innovations at scale. Embrace specialized solutions—generic “one-size-fits-all” approaches simply can’t deliver CPG success.
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