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Over the years, marketing has evolved from bills, pamphlets, and brochures to smartphones, social media sites, and web forums. The traditional methods are no longer effective. With the dramatic change in the marketing scenario, calculated strategies have been devised. The involvement of the internet has been an absolute game-changer. The whole world has shrunk within the palm of every person's hand. This small, shrunken world is now dominated by every person who can spend.
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