How to perform SEO in AI powered SERP?

This ad doesn't have any photos.

As the AI is gaining popularity and great focus is been laid on the optimization of your website is getting difficult. Hence, more and more focus is required to be taken care off for a better setting up of the operations and techniques which will help in setting the path for proper search engine optimization of your website. The institutes for digital marketing course in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe suggest that digital marketing operations are required to be carried out properly for better results. As the new optimization techniques are been emerged due to AI, one can say that a proper optimization measure is required to be taken in consideration as the overall CTR is affected by the AI based results.
Apart from this, as AI is providing summarized results, users are getting results without even clicking on the SERP links, making them “vanish” for the visitors. In today’s scenario, more than 55% of the searches are been diverting from link based results to summery based results. Thus, more and more focus is needed to be placed on content as well as audience behavior.

To know about impact of AI on marketing, click here

How AI is affecting the overall CTR of your website and SERP results?
As AI models are gaining more popularity as compared to traditional SEO techniques, the SEO experts within an organization are required to look after the proper setting up of the operations making the website rank better and get more clicks. As per the trainers and experts at digital marketing course training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe suggests that proper assessment of SEO measures are required to be undertaken making it compulsory for the brands and business owners to change their SEO techniques. As AI is providing faster, summarized and more structured results or answers, visitors are choosing to opt for AI enabled responses over the keyword based SERP results. The overall number of queries that are been handles by AI based models like ChatGPT, Gemini AI and Perplexity has increased drastically.

How content has to be optimized by the SEO experts to get the proper benefits and results?
In today’s time, more and more focus is been laid upon the suitable application of the optimization of the content to get optimal results for both AI and SEO. In such case, The SEO experts are required to make the necessary changes in their content. Besides this, as AI is retrieving summary from the existing data on the internet, the original content creators are in dire need to make necessary changes based on the changing needs of the AI based searches. The institute for digital marketing course training in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe suggests that the SEO experts should see through factors like automation, customization and comparison factors of various AI platforms. It will help them to gain the traffic which is not achieved through traditional marketing and SEO techniques. In addition to this, image and voice based searches are also affecting the overall visibility of a website.

What digital marketers are needed to do in such case?
First and foremost practice that is suggested by digital marketing training institutes in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe, is to sideline the traditional marketing practices. As AI is operating widely now, traditional SEO measures are not giving results. Other than this, there are few changes which are to be undertaken by the digital marketers and SEO experts for proper optimization of their websites in order to get ranking in absence of link clicks are as follows:
• Focusing more on mentioning than ranking: The digital marketers are required to see through the proper planning of shifting their focus from traditional marketing ranking to more content specific market