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Well Known Trademarks enjoy heightened protection under trademark law due to their widespread recognition and reputation across markets. These marks—such as Coca-Cola, Apple, or Nike—are safeguarded even against unrelated goods or services to prevent dilution and misuse. In India, the Trademark Act provides special status to well-known trademarks, ensuring they are not infringed or copied. Recognition is based on factors like consumer awareness, duration of use, and global presence. Securing this status strengthens brand value and legal defense.
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