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Yes, you can integrate Facebook Pixel with Magento 2 Google Tag Manager. Using GTM, you can add the Facebook Pixel tracking code without directly modifying the store’s code. This allows you to track page views, product views, add-to-cart actions, checkouts, and purchases. Webkul’s Magento 2 Google Tag Manager makes it easier to manage triggers and events for Facebook Pixel, ensuring accurate data collection. You can also test the setup in a staging environment before going live. With this integration, Magento 2 stores can optimise ad campaigns, measure conversions, and gain detailed insights into customer behaviour across Facebook and Instagram.
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Email: sales@webkul.com
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