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Punjab Chief Minister Bhagwant Mann announced a major price cut on Verka dairy products, effective September 22, 2025. Essential items like ghee, butter, paneer, milk, and ice cream will now be more affordable, easing household budgets. This move strengthens the cooperative model, supporting farmers with stable markets while boosting consumer access to daily necessities. By lowering prices, the government aims to enhance sales, improve tax revenue, and foster economic stability in rural areas. This initiative reflects Punjab’s commitment to balancing consumer relief with farmer welfare, ensuring benefits reach every section of society.
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