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Arfadia, a leading digital marketing agency in Indonesia, is pioneering AI-based digital marketing strategies amid shifting consumer behaviors towards platforms like TikTok and AI chatbots. Their innovative approaches include Search Everywhere Optimization (SEOv2) and Generative Engine Optimization (GEO), enabling brands to enhance visibility across diverse digital search points beyond traditional Google searches. CEO Tessar Napitupulu emphasizes the necessity for multi-channel engagement to retain audience attention, marking this shift as a significant transformation in search behavior. With over 480 completed projects and certifications such as ISO 9001, Arfadia's holistic strategies have led clients to achieve visibility increases of up to 400% on AI platforms, positioning the agency as a leader in the digital marketing revolution.
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