What is Lead Management?

Effective lead management means turning more leads into sales. Today, many sales managers use CRM software to get the most out of new and existing leads. In fact, most B2B sales lead generation measure success by lead conversions. That doesn’t mean manual methods are wrong. Many small businesses still grow using spreadsheets and basic tools but as your business grows, managing more customer data becomes essential. This is where CRM lead management software can make a big difference. If you're looking to streamline your lead process as you scale, keep reading this blog and you will get all the solutions.