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Ladies and Gentlemen, Give Them A Great
Big Hand...
Our experts have put for a huge effort this
week to get some good quality content out to us here in the
Community. John's put together a couple of paragraphs
about current community projects and events, Jim Martin has
given us an awesome reminder of putting relationships back
into sales, Clay demonstrates the importance of testing, Jerry brings more helpful advice for our 65+
(And some younger) retiree demographic, and finally our New
Kid on the Block Peter Brown gives us the low-down on
planning a website.
If you haven't checked us out yet, you
should. You're gonna love us.
Michael Dela Cruz, Adlandpro
Digest Editor.
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Goodwill Ambassador's Forum
Drop in and say hello to our Goodwill Ambassador John Sanchez' forum. Find
information on current community promotions and events. |
John Sanchez |
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I believe because of
the work I was doing here with projects like the
Feature of the Week (aka Person of the Week) and the
Welcome Wagon. I get a lot of enjoyment from helping
people and from honouring those who work so hard to
make this community the great community that it is.
I will be here to assist anyone in community with
questions they may have about the AdlandPro website.
If I can�t answer your questions I will direct you
to someone who can.
My mission is to make AdlandPro the best community
on the Net; it may already be number one because I
haven�t seen one better yet. In order to make
AdlandPro number one and keep it at number one I
will need the member�s assistance. I�m looking for
people who can assist me with my projects like the
AdlandPro�s Welcome Wagon, and the AdlandPro�s Happy
Place. I already have some people helping me with
those projects and others like the AdlandPro�s
Birthday�s of the Week and the Feature of the Week,
but sometimes I get behind and could use more help.
This is what I need for the individual projects and
why I feel these projects are good for the
community:
The AdlandPro�s Happy Place: I need people that
would like to post an occasional post about someone
in the community who has been a blessing to them.
The benefits of this project, besides the obvious
one of making the individual feel good, is that it
shows the new members and visitors that this
community is made up of some really special people.
It makes AdlandPro more inviting or enticing. It
also motivates others to be active in the community
because everyone likes to be recognized for their
work and efforts.
The AdlandPro�s Welcome Wagon: I need a welcoming
committee for this project, a group of people who
will commit to inviting and welcoming the new
members. This project will immediately give new
members the sense that this community it like a home
away from home. It will encourage them to keep
coming back. We need to show the new members that
they�re among friends and thus helping them to feel
more relaxed and comfortable about posting in the
individual forums. We need more participation in the
forums and this will help. I would also be
appreciate it if you would take the time to post
something nice to the new members in the comments
section of the AdlandPro�s Welcome Wagon Blog.
The Birthday�s Of The
Week: This weekly forum wishes the members of the
community a Happy Birthday on the week of their
Birthday. What Kathy Martin and I need is for more
members to take the time to wish those on the
Birthday list a happy Birthday. I don�t know about
you but it makes me feel special when someone wishes
me a Happy Birthday on my Birthday. This project
helps to promote a positive atmosphere here at
AdlandPro so we ask for your participation in this
forum and in the AdlandPro�s Birthday Blog.
The Feature Of The
Week aka Person Of The Week: We need for you to
continue to show support for the members who are
being featured each week and we need for you to
nominated individuals worthy of this honour. If you
know someone who meets all the criteria for the
Person of the Week then take the time to nominate
them. The least you could do is take the time to
vote when the poll comes out. We�ve had a better
turn out than we thought we would but it could be
much better. Please take the time to nominate and
vote. This project also promotes a positive
atmosphere in the community and makes it more
attractive for the new members and the visitors.
I hope that all of
you can see the benefits in participating in these
projects. If you love this community and if you want
to make it better than please help me to make these
projects a success. Here are some tips to help make
AdlandPro a better community:
-
Participate in
the projects mentioned above.
-
Each week invite
a certain amount of members to be your friend.
-
When inviting a
new member offer to help them find their way
around the community. Give them a warm welcome.
-
Invite your
friends to join the community, give them the URL
to the site. Invite those you know would
contribute to the positive atmosphere at
AdlandPro.
-
Make at least one
post a day that is not asking too much. There is
nothing more discouraging than posting a forum
and only having a hand full of people show up.
New members will not stick around if they get a
small turn out. Offer to help a new member by
directing traffic to their forum; you will make
a good friend by doing so. New members have a
small friends list and therefore get an even
smaller turn out than us who have a large list
of friends.
-
When posting be
courteous. Do not use statements like, �You are
stupid or ignorant if you believe that�.
Statements like will get you banned from the
forum and will only discourage new members from
sticking around. Under no circumstances are you
to use foul language; for one thing you will
only appear to have no class if you do.
-
Do not post more
than one or two links in your post unless the
owner of the forum requests more than two. You
have space in your signature area for more links
so use it wisely. If you have a lot of links you
want to advertise than sign up for a webpage
like SearchEstate and place all your links
there, then advertise that site in your
signature space.
This article is
already pretty long so I will stop here, but look
for my future article where I will provide you with
more ideas on how to help make AdlandPro a better
place and on how to make your experience here a
nicer and more productive one. Take care everyone
and blessing to all of you.
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Sales and Sales Strategy
Get some ideas on how to generate new and improve existing sales in your
business. |
Jim Martin |
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Putting Relationships Back Into Online Sales
and Marketing!
********************************************
Many times when using Internet sales and marketing systems we forget we are
dealing with real people who have real goals of someday being able to have a
successful home based business of their own.
These people are like us, with feelings and aspirations like we do, but often in
the process of smiling and dialing and "crunching the numbers" we forget that
those "numbers" are REAL people!
While working with serious committed and qualified suspects/prospects, and at
some point we need to expect and demand certain things from our suspects/prospects,and
during the process we also need to realize that they have jobs,families,
distractions and real life problems as we all do from time to time.
A little empathy for others does help folks!
Online sales and networking is a people business, and we need to be mindful of
that but it is so easy to forget and that involves an attitude of compassion and
concern for the prospect.
A qualified and committed prospect may miss an invitation or two or miss a
conference call, and most often we are working with many busy people who while
they want to break free from the "Rat Race", they
are bound to the "Rat Race", the hectic lifestyle of an affluent more
progressive and prosperous society.
Many of us are or were bound to the "Rat Race" like these busy people at one
time in our lives.
With that in mind, I wish to cover two major reasons why most people fail in
Multi-Level Marketing:
1. Who to talk to!
2. Follow-Up
The conversational approach while not Internet sales and marketing, is one of
the most highly recommended methods of locating suspects/prospects to invite to
the opportunity, thus entering into the warm market portion of a marketing
program. As well, leveraging online chat rooms, message boards, blogs, online
messaging, Internet browsing for experienced netpreneurs, is a powerful
extension of the conversational approach for the Internet. The beauty of it all,
it cost nothing to use these sources.
Internet sales such as classified ads, banners, email sales... are all very cold
unless one reaches out to develop a relationship. Leads are exactly the same...
a number assigned to every suspect/prpspect, email address and telephone phone
number.
I often listen to people talk about "Automation and "Duplication", while these
concepts are nice in a "Pipe Dream" without a way to hold everything together
one finds that all the automation in the world only lasts as long as the
relationships that are established are built into the system.A lot of the
systems are out there, no selling, no recruiting we are fully automated!
Bunk...too cold!
While "Who to talk to" is the number one (#1 ) major reason people fail... in
reality, even if you have a ton of suspects to talk to, unless you are
establishing relationships you are wasting your time.
Remember folks,this is not rocket science and the days of doing like we use to
are long gone. The Zig Zigler days are history folks,no more overcoming
objections and closing the sale!
We are in the people business and one with the proper mindset when networking
over the telephone you
will not be selling anything, and I mean nothing. Your job is to qualify, and
invite and that is it folks!
Simple concept, now that you qualified the suspect you establish a relationship
by inviting the prospect to a
conference call, or just to a four minute sizzle call then walk them through to
your website or direct them there. Walla, inter-personal relationship has taken
root!
In addition to all of this, in the process of building a business we often
forget about the basic principles of developing inter-personal relationships...
or following-up with consistency and to also be persistent.
Multi-Level Marketing often reminds me of the movie "A Beautiful Mind", where
Russell Crowe is the main character John Nash. He sits down next to a beautiful
woman at the bar, then proceeds to woo this raving beauty by getting straight to
the point... by asking her, "You wanna have sex?" as though the interaction did
not mean anything and the point of the relationship was just sex. While there is
a possibility that two individuals interacting might come to the same conclusion
that the "foreplay" or "romance" is in reality a a way of beating around the
bush... 90%+ of the human beings on the planet would more and likely agree that
the journey is as much a part of the experience as the result.
Everything on the planet has its place as everything is in it's place, however,
far too often we go through the process of "recruiting" as the means to the end
result, rather than enjoying or even just savoring the fantastic journey and
experiencing a natural high! Of course, we are all in this business to develop
that income and fire the boss, and to provide for our families and ourselves and
have that successful home based business where the commute is only five seconds
via high speed cable modem. However, an ole adage often touted but very seldom
taken to heart is: "By helping others attain their goals, I will attain mine in
the process." Let's do some soul searching folks, and pause for a moment to
confirm the truthfulness of the adage.
It sounds great and wonderful with all the hype the company puts you through,
but realistically it's a facade as a hook or crook to get someone into your
business. Really, honestly folks how often does one in reality take a look at
their business as pursuit to help others? Never! And YET, in reality the adage
is indeed true, regardless of the intent. Think about this for a moment, if you
decide in your minds eye that you will help others and focus on helping others
attain their stated and contracted goals... well, you surprising enough will
indeed attain your goals in the process. Rah, rah congratulations!! Believe me
it will work, I've been there and done it folks!
A whole different mindset is key here folks when it comes to applying the adage
to your thought process.
Multi-Level Marketing for many years has been branded "Relationship Marketing".
Yet, I have rarely seen anyone attempting to develop inter-personal
relationships at the same time they are marketing, networking or whatever label
you want to place on it. They market... than they attempt to establish
relationships. That's bunk folks, wrong! The key to successful and effective
follow-up is putting inter-personal relationships back into marketing. We are
after all are in the "People" business, mentoring and talking to real people,
with real aspirations, desires and goals! |
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The Science of Advertising
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you. |
Clay Page |
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Are Your Ready to
Manage Trial and Error Effectively?
If not, then your advertising will be in vain.
Why do I ask this? Two fold, but the first is
because when
you inquiry of those who are really successful in
business,
you'll find they embrace the fact that just like
learning
any other skill, learning to create success is
learned
and the learning process is based on trial and
error.
Fact: Without trial and error, success is
elusive.
Over the past ten years I have watched thousands of
people
who have tried numerous approaches to creating
success from
their advertising ventures to the business
opportunities
they're engage with.
Those who fail to grasp how critical it is to manage
the
trial and error element of success building never
achieve
a satisfying degree of success.
Take a moment and consider the meaning and influence
of the
"trial and error" phase of building your success. A
"trial"
means you're going to pursue numerous approaches to
achieve
success, and the "error" part of the equation means
that
the majority of what you try are NOT going to work
as
you have planned for.
Some of these trials may bring about a satisfying
degree of
success while many may led straight into out-and-out
challenges and struggles as part of your success
building.
Will there be errors along the way towards greater
success?
Count on it and plan for it if you're really going
to enjoy
the sweetness that positive success offers.
The most important fact that one must consider,
accept and
embrace, if one is too enjoy a life filled with
successes,
is that trial and error can be very stressful if not
managed correctly.
To manage the trial and error phase of success
building is
the ability to remain optimistic. Without optimism
you'll
accept failure with ease and never advanced beyond
where
you are today.
Optimism isn't about denying reality and chasing
after some
totally unrealistic condition or situation, it is
accepting
that the trial and error phase is a vital part of
the
process that creates your success.
Planning for the trial and error phase of building
your
success will better prepare you in accepting the
errors
that come along as a positive part of your success
building.
What does this have to do with advertising?
Everything!
We've all heard that you have to test and test and
test
your ad message to develop an effective
advertisement.
That is what you call trial and error.
Of course all of the ad testing will add to the cost
of
developing an effective advertisement and here's a
proven
way to test your ad copy FIRST, before spending your
hard earned money and provides much faster results.
Watch for the Nod...
Before I ever spend a dime on advertising, I hand
write the
ad copy neatly on a 4X6 index card on one side and
on the
other side in the center, I will write the headline
in
capital letters that I will use for the ad. Under
the
headline in smaller writing I write (Flip Over to
Read).
Now armed with what I call my ad card I will test
the
results on my friends, waitresses or store clerks at
my
local corner store.
How I approach someone who I want to test my ad is
to extend
the ad card to them, the headline side towards them
where
they can clearly read the headline, as I'm telling
them that
I'm writing an advertisement for MY business and
would
like 15 seconds of their time to just read it.
If the headline is good enough, they will reach for
it
and here is what you're looking for....
The Nod! It is important to watch for the slightest
movement of their head within that first 2 or 3
seconds.
When they turn the card over, again I'm watching for
that
slightest movement of their head. Those are the test
results that you CANNOT SEE when testing your ads
online, yet it is the most important factor in
determining if your ad copy is working.
Too many people will judge the success of their ad
on the
final results (sales/enrolments) without testing the
emotional power of their ad copy first.
An Ohio State University study proved that a person
will
make a slight nod or shaking of their head which
serves as
"self-validation" that confirms how one feel about
their
thoughts at that moment, and that is what you're
looking
for, the head moment (nodding or shaking).
If they nod their head up and down, your ad is
having a
positive reaction on their thoughts, and if there is
a
sideward movement, you know that the ad is not
having a
positive reaction and that one piece of knowledge is
priceless in developing powerful ad copy.
Researchers found that nodding your head up and down
is,
in effect, telling yourself that you have confidence
in
your own thoughts or what you're reading, and that
is
the difference you're looking for in developing your
ad.
Shaking your head is a sign of less confidence in
your
thoughts or what you're reading.
So the best way to test the emotional influence your
ad
has on people is to visual SEE it working, and
you'll
be surprised at how well this works in developing ad
copy that works emotionally.
So put the power of emotional advertising to work
for
your success today.... it easy and cost free!
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Retirement Related
Everything Related to Life after Retirement
|
Jerry Rosenbalm |
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Everyone wants to
have a comfortable and enjoyable retirement, but
without adequate planning it probably won't happen.
People are living longer than ever, which is
obviously good news, but that means retirement is
becoming more expensive. Some people believe that
they can count on Social Security and don't need to
plan on their own, but this is a dangerous strategy,
as it will cover only a fraction of a typical
retiree's expenses, and the long-term health of the
Social Security system is very much in doubt.
The first step in retirement planning is estimating
how much money you'll need. A popular rule-of-thumb
claims that you will only need about 70% of your
pre-retirement income to maintain your lifestyle in
retirement. While you will probably save some money
currently being spent on work-related items (such as
formal clothes and commuting), other costs go up in
retirement (health care, hobbies, etc). 70% may be a
useful rule of thumb, but some people find 50% is
plenty while others feel they need 100%.
The second step in retirement planning is figuring
out where the money you're going to need will come
from. Visit the Social Security Administration site
to get an estimate of how much you'll receive, and
add to this any pension you'll be receiving from
your employer. Unfortunately, traditional pensions
and Social Security together probably won't come
close to providing you with what you'll need. In
addition, unless you're nearing retirement, you
shouldn't count on ever seeing any of the money
you've been paying into Social Security, because the
future of the system is very much in doubt.
This is why it's so important to take your financial
matters into your own hands. If you have a 401(k)
program at work (or a 403(b) or 457), it's usually
wise to contribute as much as you can. This is even
more true if your employer provides some matching of
your contributions. If you have no retirement plan
at work, contribute to a traditional IRA or a Roth
IRA. Your contributions to your 401(k) or IRA are
tax-deferred, so that you don't pay any income taxes
on your contributions until the money is withdrawn
(usually in retirement, when your tax bracket will
probably be lower).
Since tax laws are always changing and your
retirement may be many years away, you should also
start saving and investing on your own, outside your
tax-deferred plan.
Nowadays, people are living longer so retirees are
spending 30 years or more in retirement. It is
important to plan ahead if you want to maintain your
standard of living during that time. Investing in
tax-deferred savings plans and investing in other
sources can help you get to a comfortable level for
retirement. Determine your current situation. Obtain
the current value of regular accounts, IRAs, and
company tax-deferred savings plans. Get an estimate
of any company pension plan. Estimate your future
Social Security benefits. This can be done more
easily with a retirement calculator.
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Site Design and Search Engine
Optimization
Find all the info you
need to build your site and drive search engine
traffic to it for free. |
Peter Brown |
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I want to talk a bit
here about the planning stages before you start to
build your on-line business. Even you already have a
website that might not be pulling in the buyers, you
should read this.
Doing business on-line should be treated no
differently than if you were looking to open a brand
new store in the local mall, except this mall, the
Internet, is much bigger and has a much further
reach, a global reach.
Far too many people start out wrong and then spend
all of their time struggling. The general principle
used by most website owners is a four step plan:
-
Decide what to
sell.
-
Get a website.
-
Figure out how to
get traffic.
-
Try to figure out
why people are not buying.
Sound familiar? The
above four steps are the same steps that 90% of
website owners take. Did you know that according to
some internet statistics, 90% of websites don't make
any real money?
Before you set out to create your website you need
to set up a plan. In order to do that you need to
decide which website model you are going to have. By
model, I am not refering to looks or design. There
are basically two different models.
-
The Commerce
Model &
-
The Content Model
1.A)The
Commerce model sells products, takes orders, charges
credit cards and ships goods. Some might sell
instant downloads or memberships, some might sell
services.
Affiliate websites fall under the commerce model.
These are reseller websites and there are pros and
cons to them. Zero production costs and zero
creation time.
Zero control over the pricing, packaging, or maybe
even presentation.
You sell for a cut of the sale, a commission if you
will. You will more than likely not be able to offer
others a commission to resell under you and even if
you do have that ability, most people would sooner
be on the top tier themselves and make the same
commissions as you are.
2.A) The Content model is based upon
advertising. Think of it like television in North
America. Free content for the viewers, paid for by
advertisers. Visitors to your website come for the
content, but the have to see ads from advertisers
that pay to display them on your site. If your
profits come from advertising, you fall into this
category.
Both website models require planning in order for
the owner (you), to achieve success. There are four
main categories that you have to plan for.
1) Market Analysis
2) Conversion Strategy
3) Promotion Planning
4) Future Growth.
When I am working with a new client we lay out a
plan based upon the categories above. Under each
main category there are a number of sub-categories.
The client has to work daily on the sub-categories
in order to plan and achieve success. The other
option they have to have someone else do it all for
them. If they were to hire me as an example, I would
in essence, be working full time for them to run
their on-line business. There are some customers
that prefer to do that, but the costs are generally
fairly high.
Here is a little information to make you think:
In the brick and mortar world, conversion rates are
pretty low.
2% of sales are made on the 1st contact
5% on the 2nd
10% on the 4th and
80% on the 5th to 12th contact.
They are even worse with a website. Generally, 1 in
1000 people buy on their 1st visit. You need to
build a trust with website viewers. There is no
smiling clerk behind the counter to welcome them and
assist them with the choices. There is only your
content and products. The look and functionality of
the website can add or detract from this. When a new
viewer has reached a new website, you have literally
less than 10 seconds to grab and retain their
attention.
There is one exception to the rule for websites,
that is a strong third party endorsement from an
already trusted party.
So in closing, planning is paramount for any on-line
business venture to achieve success. But it doesn't
stop there. There is daily follow through to put the
plan in action. There is constant tweaking to the
plan, what worked what didn't work. A few hours a
day is all it really takes to become successful
on-line.
There is a line you will see me use quite often;
Are You Failing to Plan Or Just Planning To Fail?
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