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 Adland Digest FREE Edition #485
  Monday, December 19, 2005

Information Your Business Needs RIGHT NOW

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Click Below To Go To:
Internet and Profit Newbies
Site Design and SEO
Network Marketing Publications & Tutorials
Sales and Sales Strategy
The Science of Advertising
Blogs & Blogging

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Season's Greetings from Adlandpro

Ladies and Gentleman, I'd like to take a quick moment here to express my thanks on behalf of Bogdan, Artur, our lead programmer, and myself to all of you for helping make Adlandpro such a successful company this past year and I'm excited to see what you'll accomplish in the year to come. 

Best of the season to you and your families.  Have a safe and happy holiday season!

Michael, Adland Digest Editor

 

Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Quick Fix For Business Pain

You're crossing the intersection, on foot, when a car comes flying out of nowhere. You hear people screaming and tires screeching. Somehow, they sound foggy and distant as you lay in the street, a crumpled heap of pain.

There's a face looming above you. It's talking. You try to focus. "paramedic... give you something... ease the pain."

As the drug does it's magic, you smile. What pain? Grinning in your drug induced daze, you grandly wave to the onlookers and announce that you're okay now.

They take you to the hospital and a doctor tells you you need surgery. You laugh. Surgery? Nah. You're feeling fine now.

Now, imagine that the doctor agrees. No surgery. You just take more of the drug. Is that okay? Of course not. The pain isn't the problem. It's just a symptom. Fixing a symptom doesn't fix the problem.

Pretty soon, the drug won't work as well anymore. You'll need more to get the same effect. Wait longer, and you'll need it more often, too. After a while, you're an addict... and you still have the problem that hasn't been dealt with.

The same applies to your business.

Lack of sales hurt. The pain is a symptom of a problem inside your business.

Like the man in the street, there's a quick fix. You can offer a discount. Or a clearance. You can pile on the bonuses, or hold a time limited special. And the pain will often go away.

Anytime you start to hurt again, you just apply the fix. Add more bonuses. Shorten up that deadline date.

Sales in between the events will continue to dwindle. Over time, you'll need your fix more and more often - until your profit dwindles to almost nothing.

One day you'll realize that the quick fix doesn't work anymore. You can't make the pain go away.

As doors close around you, you'll fondly remember how good the high felt. Inside, you'll probably wonder... what happened?

But then - you wouldn't devalue what you offer like that... would you?




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Come see what I do;
http://www.LindaCaroll.com 
 

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Site Design and Search Engine Optimization

Get nuts and bolts tips on how to plan, build, and optimize your web site for maximum online impact.

[Peter Browne's photo]
Peter Browne

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Taking Online Payments
 

Well if you are looking to make money on-line and you own your own website you need to have a way for the throngs of traffic that you have to make the payments for your products or services that are selling.

Merchant Accounts

There are many different companies that make the payment process available to you but they are all different. Over the years this has changed dramatically. When I first started out in this business this was a nightmare, just getting your own Merchant Account was a task not for the faint of heart. It has changed somewhat and it does not have to be as difficult as it used to be.

The most important factor is that you have to do your homework and not just sign up with the first thing that comes along and says okay here is your account.

There are contracts and terms that you have to agree to and you better be aware of all of them before signing on the dotted line.

Not all shopping carts will work with all merchant accounts and payment gateways, you have to find out what you want to do. Do you pick a cart then a payment processor or do you pick the processor and then pick the cart?

Not all shopping carts are created equal, some are very easy to use and with some others you need to be a rocket scientist to use or at least you better know how to use a graphics program and learn a little Perl programming or know how to adjust server permissions. You might look to hace a custom cart written just for you, if you go this route you need deep pockets and a contract that insures you it is yours alone, or the programming company can resell your cart as it can remain their intellectual proprty.

You need to know how your host has things set up. Will you require your own secure certificate or is a shared one offered at the server level?

Does the merchant account allow multiple denominations or are you locked into one?

How often do they transfer funds to you and is there a hold back or rolling recerve? In some cases you will be paid in 45 days and only twice a month so your cash flow is hindered.

Can you install a shipping companies software package or is one included?

What about calculating taxes? Have you ever tried to figure that one out when pricing your products or services?

What credit cards can shoppers use? Can you allow VISA, MasterCard, AMEX, JCB, etc.

What rates do you have to pay and is there a monthly minimum that you, as the merchant have to put through the cart, and what happens in the months when you don't meet those minimums?

What happens in the case where a customer requests a charge back on thie credit card? You have shipped your product or performed your service but now the customer wants the money back, what process does the processor have in place to protect you the merchant?

In some cases you will be charged an additional fee for each chargeback on your account, in some cases this is on an escalating scale, 3%, 5%, 7%, cancellation of your merchant account for to many charge backs.

What fraud protection is in place for you the merchant? We know there is protection in place for Credit Card owners, but now you are on the other side of the fence.

There are many different options, first party accounts (Bank Assigned), Second party (merchant account brokers), third party (Pay Pal etc.). Which works best for you? You have to decide that. You have to gather information lay it all out and look deep into what you are trying to do.

Remember the merchant accounts use payment gateways so are these gateways included or do you have to sign up for them on your own and then try to incorporate them into the payment process.

This can be a very confusing area to the novice website owner so doing your homework here is the most important homework you will ever do in regards to your website and conducting business on-line.

So while it may be easier these days to acquire a merchant account, it is no less confusing. Each website owner has to decide the best route for them and which costs they are willing to live with.


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Peter G Browne

Ten Little two letter words:
If it is to be, it is up to me!
Bengal Marketing
 

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The Science of Advertising

It's all about getting visitors to your site, customers through your door, and everyone remembering who you and your business are.  Class is in.  I'm your teacher Mr. Page. 


Clay Page

[ Ask Clay a Question ] | [ Go To the Discussion ] | [ Send Clay a Message ]
What Good is Your AdlandPro Web Page?


Hummmm... good question.


The same question could be asked of the About Me page.


There are many things you can do with your Web Page and just like a web page on Internet, it is the front page to a web site that could have just one web page or hundreds of web pages.

You already have a complete web site here at AdlandPro to use. Where is your web site?

- Your Web Page
- Your About Me page
- And Your Five Forums

The above three elements of your AdlandPro is in fact a web site that can contain 100s of pages of content, sales messages and community gatherings.

The best way to see the advantage of all these features AdlandPro offers you is to think of AdlandPro as the "plant earth" with billions of communities spread all over the face of the earth.

Now each community on earth is unique in who makes up the so called community. It may be centered around business or the arts or a resort, it may be an educational community hosting a local college, and each community is unique.

Using the above features of AdlandPro you can develop your own unique community. To build a community, you have to have a master plan and then provide those things that the community is looking for.

It is exciting to think about building your own community which is part of the AdlandPro World, and anyone can do it.

I am working on developing a master plan that members can copy and duplicate and adjust to their specific interest and purpose.

But for the time being, getting to know the features and what you can do with your Web Page today will give you a head start in developing your own community within AdlandPro.

Before I advance to the next step, I need to let you know if you don't already know, that you can directly advertise and promote your OWN AdlandPro Community, your Web Page, About Me, your Forums and Ads directly to the public. It is not meant for AdlandPro members only, and it is a very important part of your overall success.


How to Setup Your Web Page/About Me

The feature for updating your web page is located to your left under Account Setup and Web Page. Clicking Web Page will take you to a page where you can edit your web page.

From this page you can add to or edit your home page (web page) or if you would like to save time, you can use one of our web page templates.

Using A Web Page/About Me Template

First you will need to copy the code for the web page of your choice. Click one of the following Web Pages below and a new browser window will open with a sample template that you can copy and paste into your AdlandPro Web Page.



Red Theme
Red Theme - Column

Blue Theme
Blue Theme - Column
 




Start Process Here...

Once the new page above opens, you will need to copy the code for that template by placing your mouse pointer over the words POINT YOUR MOUSE HERE on the web page template.

The click the right key (side) of your mouse and select: View Source.

Now you see the code for the page.

Now right click your mouse again and select: Select All

All the code should be highlighted now.

Right click the mouse again and select: Cut

All the highlighted area should be gone... you're looking at a blank page... This is a really good thing.

If you still see the code, start the process over again.

You can close that browser window if it opened in a new window.
 



Now to Paste Code to your AdlandPro Web Page.

The menu on the left side of your screen under heading Account Setup click Web Page.

On the next page you'll find a place where your web page will be displayed.

Look down to the right side of the page and you'll see a box in front of the words View HTML Source. Click the box.

This will show the web page code that is your web page at this moment.

Place your mouse pointer somewhere over the code showing and right click your mouse and select: Select All.

The code should be highlighted now. Right click your mouse and select: Paste.

The new code for the web page template should have copied over the old code.

Click Save Changes and you now should see your new web page template.

 



Editing Your New Web Page


When you go back to your Web Page you can type over the sample text with your own.

Each of the boxes can contain one opportunities or more or feature specific information...

Best Places to Advertise
Great Businesses to Join
Best Products to Use
Special Features

If you have any questions about making links, adding graphics, please post them below.

You may want to check with Greer for some
Guidance on HTML.




 
Clay Page

CLICK HERE to Activate Your Screaming Networking Machine
 
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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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Google, Yahoo, CBS, AOL and ASK are now confirming my vision ...

Hello everyone,

Here is some news from SiteProNews that is confirming all that I have been teaching my students and setting up my business for.

================================================================
Article printed from SiteProNews: http://www.sitepronews.com HTML version available at: http://www.sitepronews.com/archives.html  ================================================================

New World Wide Web Emerging Meet the New Network
By Jim Hedger (c) 2005, StepForth News Editor,
StepForth Placement Inc.

An interesting phenomenon is coming to a monitor near you,
perhaps the one you are looking at right now. The days of
convergence are upon us. The trend towards the merging of media
via the Internet is already causing significant cultural shifts
as witnessed by the power bloggers have exercised in relation to
TV and print journalism. What a difference an era makes. A
decade ago, the traditional media set the pace by telling our
stories and provided practical means of mass-communications.
Today, the Internet provides a globally stable transmission line
and the Web serves as both production studio and broadcast
medium. The Internet's growth and more importantly, the ease of
access for anyone with a computer, a connection and a bit of
talent, has pushed the majority of traditional media outlets
into a period of survival strategy and planning.

The Internet, as a means of content-distribution has been
recognized as the emerging standard as opposed to the add-on it
had previously been. Just as cable killed broadcast, IPTV and
HDTV will replace the current cable TV distribution model.
(Imagine the threat to satellite TV providers.) That doesn't
mean the demise of your local cable company but it does mark a
change in the way they will be doing business in the future. For
most sectors of the entertainment, marketing, distribution and
search industries, the only thing left to do is to actually
figure out how to do it and how it will work.

The recent discussions between Google, Yahoo and CBS,
along with the combined support of AOL and ASK
for Internet TV start-up Brightcove http://www.brightcove.com/) show a
definite shift in thinking among the US TV networks. Along with
that shift, two unique experiments in business model development
appear to be underway.

In an interview with Reuters, Les Moonves, CBS chairman said,
"We're talking to them [Google] about a whole slew of things
including video-on-demand, including video search."

The distribution power of four of the five largest search
engines and the business model proposed by Brightcove can be
seen as an experiment in marketing and content-distribution. The
TV networks have recognized they need to work with the Internet
and to do so they need to work with the Web's core information
providers, the major search engines.

"They need our content, we need their technology," he said in
the Reuters interview, referring to broader discussions with
Internet companies. "We argue about which is more important. I
think ultimately my content, no matter how you get it, content
is still the most important thing."

Google, Yahoo, ASK, AOL, et al, view virtually all "open"
information on the web as freely spiderable. They make lists
that everyone else can check twice. Even without formal
agreements signed, Google and Yahoo have both made video search
of TV show snippets uploaded by fans available on demand. Quotes
from the shows can be found based on the transcripts of closed
captioning broadcasts.

For producers of Web-ready television content, it's no use
producing content for mass-distribution over the Internet if you
aren't in the new-media version of the TV guide. The problem for
both the search-information providers and the content creators
is making a profit providing the service. While Google, Yahoo
and the major TV networks will, for the most part, be able to
rely on current advertisers for revenues, three important
factors threaten to challenge the stability of that traditional
marketing environment.

The first is the dramatic increase in ease of access to the
industry. Making video has never been cheaper or easier and with
the proliferation of broadband access (often via the traditional
cable TV companies); delivery of product is virtually instant
and universal. In other words, consumers no longer have to go to
an expensive movie theatre to watch a production that cost a
fortune to produce. Access to the market and means of production
is literally open to anyone. In the near future, there could
even be competition for click-through revenues between
traditional commercial driven television production and the
increasingly professional but independent amateur productions.

The second factor stems from the proliferation of video
entertainment production. If there is a sudden increase in
quality and availability of independent productions and those
independent producers show credible commercial competition, what
is to become of the massive media machines behind the scenes of
most network shows? Someone has to pay the bills and the
predominantly successful model, (pay-per-click or in this case,
pay per view), might not provide sufficient revenues for the
highly expensive network shows against popular independent
productions.

The third is the portability of information. Handheld,
pocket-sized devices such as Blackberrys and cellphones are
increasingly web-capable and can handle video. Content produced
for the web must also be available where portable media users
are looking for it.

Brightcove thinks it has the answers to these issues. Founded in
Cambridge Ma, in 2004 by Jeremy Allaire, Brightcove is "an open
Internet TV service that empowers video producers and
programmers to build broadband businesses while giving viewers
more choices and control over their use of video and
television." (source: brightcove.com)

Its preview page shows that Brightcove is working to tie
advertisers to video produced by individual users and mainstream
networks. It also looks to AOL, ASK and other search related
businesses to send traffic in the form of branded user features
and video-on-demand services. Distribution is the major factor
that places the Web far above other forms of media. Taking a
page from Google's early playbook, Brightcove is also working to
harness the massive distributive power of the Internet by
inviting website owners to inquire about syndicating video
content.

The opportunities for small business advertisers and website
marketers are enormous. The emergence of the Web as the primary
means of delivering video information offers website marketers a
new area to present client products and services.

The Internet and the Web, while already remarkably versatile,
has become a vital link in distribution for the largest
traditional media companies, including the major TV networks.
The Web is also absorbing a great deal of the advertising money
that was previously spent on print. It even threatens the
mainstay revenue generator for most urban newspapers, the
classified ads section.

Over the past few weeks, stories about Google Automat, a service
procedure Google wrote a patent application
for nearly two years ago have emerged. The patent application,
which was published in early September of this year, is for "a
system and method for providing online user-assisted Web-based
advertising." The patent application goes on to describe a
service that appears remarkably similar to Google Base.

"Preferably, such an approach would guide a user in the creation
of advertisements describing offerings of goods or services,
creatives associated with the advertisements, and advertising
budgets. Such an approach would also help create and host a Web
presence for individual and other advertisers. Such an approach
would also facilitate driving Web traffic to hyperlinked
advertisements through targeting." (source: Patent Abstract)

The patent shows Google is preparing to enter the collection and
distribution of small, personal sized classified ads, like the
ones printed in the back of your local newspaper. As Google
collects them, many industry analysts expect them to begin
distributing them through the online classified sections of
those same major newspapers.

This presents another wide-open opportunity for search and
website marketers to promote client messages and services. In
order to take advantage of the new landscape, search and website
marketers should take time to learn as much as they can about a
number of technologies, techniques and complimentary services.

For instance, a good To Do list would include,

- Lean about FLASH and other video-editing software. Check out
pre-established businesses such as SiSTeR.TV
http://sister.tv/flashsite/index.php) to see if their products
or services can help.
- Learn about the creation and optimization of files for
podcasting. These files can be video based or simple audio
streams but the trick is learning how to help search engines
find them.
- Learn as much about the amorphous catch-phrase Web2.0. Social
networking and information recommendation have become important
facets in website marketing campaigns.
- Find a way to gently break the news to long-term clients. We
all have a lot of work ahead of us.

================================================================
Jim Hedger is a writer, speaker and search engine marketing
expert based in Victoria BC. Jim writes and edits full-time for
StepForth and is also an editor for the Internet Search Engine
Database. He has worked as an SEO for over 5 years and welcomes
the opportunity to share his experience through interviews,
articles and speaking engagements. He can be reached at
"jimhedger@stepforth.com
================================================================


Copyright 2005 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.
 

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