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Season's Greetings from Adlandpro

Ladies and Gentleman, I'd like to take a quick moment here to express my thanks on behalf of Bogdan, Artur, our lead programmer, and myself to all of you for helping make Adlandpro such a successful company this past year and I'm excited to see what you'll accomplish in the year to come. 

Best of the season to you and your families.  Have a safe and happy holiday season!

Michael, Adland Digest Editor

Internet and Profit Newbies If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online.

Linda Caroll

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The Science of Advertising It's all about getting visitors to your site, customers through your door, and everyone remembering who you and your business are.  Class is in.  I'm your teacher Mr. Page.	Clay Page
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What Good is Your AdlandPro Web Page? Hummmm... good question. The same question could be asked of the About Me page. There are many things you can do with your Web Page and just like a web page on Internet, it is the front page to a web site that could have just one web page or hundreds of web pages. You already have a complete web site here at AdlandPro to use. Where is your web site? - Your Web Page - Your About Me page - And Your Five Forums The above three elements of your AdlandPro is in fact a web site that can contain 100s of pages of content, sales messages and community gatherings. The best way to see the advantage of all these features AdlandPro offers you is to think of AdlandPro as the "plant earth" with billions of communities spread all over the face of the earth. Now each community on earth is unique in who makes up the so called community. It may be centered around business or the arts or a resort, it may be an educational community hosting a local college, and each community is unique. Using the above features of AdlandPro you can develop your own unique community. To build a community, you have to have a master plan and then provide those things that the community is looking for. It is exciting to think about building your own community which is part of the AdlandPro World, and anyone can do it. I am working on developing a master plan that members can copy and duplicate and adjust to their specific interest and purpose. But for the time being, getting to know the features and what you can do with your Web Page today will give you a head start in developing your own community within AdlandPro. Before I advance to the next step, I need to let you know if you don't already know, that you can directly advertise and promote your OWN AdlandPro Community, your Web Page, About Me, your Forums and Ads directly to the public. It is not meant for AdlandPro members only, and it is a very important part of your overall success. How to Setup Your Web Page/About Me The feature for updating your web page is located to your left under Account Setup and Web Page. Clicking Web Page will take you to a page where you can edit your web page. From this page you can add to or edit your home page (web page) or if you would like to save time, you can use one of our web page templates. Using A Web Page/About Me Template First you will need to copy the code for the web page of your choice. Click one of the following Web Pages below and a new browser window will open with a sample template that you can copy and paste into your AdlandPro Web Page. Red Theme Red Theme - Column Blue Theme Blue Theme - Column   Start Process Here... Once the new page above opens, you will need to copy the code for that template by placing your mouse pointer over the words POINT YOUR MOUSE HERE on the web page template. The click the right key (side) of your mouse and select: View Source. Now you see the code for the page. Now right click your mouse again and select: Select All All the code should be highlighted now. Right click the mouse again and select: Cut All the highlighted area should be gone... you're looking at a blank page... This is a really good thing. If you still see the code, start the process over again. You can close that browser window if it opened in a new window.   Now to Paste Code to your AdlandPro Web Page. The menu on the left side of your screen under heading Account Setup click Web Page. On the next page you'll find a place where your web page will be displayed. Look down to the right side of the page and you'll see a box in front of the words View HTML Source. Click the box. This will show the web page code that is your web page at this moment. Place your mouse pointer somewhere over the code showing and right click your mouse and select: Select All. The code should be highlighted now. Right click your mouse and select: Paste. The new code for the web page template should have copied over the old code. Click Save Changes and you now should see your new web page template.   Editing Your New Web Page When you go back to your Web Page you can type over the sample text with your own. Each of the boxes can contain one opportunities or more or feature specific information... Best Places to Advertise Great Businesses to Join Best Products to Use Special Features If you have any questions about making links, adding graphics, please post them below. You may want to check with Greer for some Guidance on HTML.   Clay Page CLICK HERE to Activate Your Screaming Networking Machine
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Web Logs, Blogs and the Art of Blogging The ongoing growth of Blogs and RSS feeds	Kenneth Sword
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Google, Yahoo, CBS, AOL and ASK are now confirming my vision ... Hello everyone, Here is some news from SiteProNews that is confirming all that I have been teaching my students and setting up my business for. ================================================================ Article printed from SiteProNews: http://www.sitepronews.com HTML version available at: http://www.sitepronews.com/archives.html  ================================================================ New World Wide Web Emerging � Meet the New Network By Jim Hedger (c) 2005, StepForth News Editor, StepForth Placement Inc. An interesting phenomenon is coming to a monitor near you, perhaps the one you are looking at right now. The days of convergence are upon us. The trend towards the merging of media via the Internet is already causing significant cultural shifts as witnessed by the power bloggers have exercised in relation to TV and print journalism. What a difference an era makes. A decade ago, the traditional media set the pace by telling our stories and provided practical means of mass-communications. Today, the Internet provides a globally stable transmission line and the Web serves as both production studio and broadcast medium. The Internet's growth and more importantly, the ease of access for anyone with a computer, a connection and a bit of talent, has pushed the majority of traditional media outlets into a period of survival strategy and planning. The Internet, as a means of content-distribution has been recognized as the emerging standard as opposed to the add-on it had previously been. Just as cable killed broadcast, IPTV and HDTV will replace the current cable TV distribution model. (Imagine the threat to satellite TV providers.) That doesn't mean the demise of your local cable company but it does mark a change in the way they will be doing business in the future. For most sectors of the entertainment, marketing, distribution and search industries, the only thing left to do is to actually figure out how to do it and how it will work. The recent discussions between Google, Yahoo and CBS, along with the combined support of AOL and ASK for Internet TV start-up Brightcove http://www.brightcove.com/) show a definite shift in thinking among the US TV networks. Along with that shift, two unique experiments in business model development appear to be underway. In an interview with Reuters, Les Moonves, CBS chairman said, "We're talking to them [Google] about a whole slew of things including video-on-demand, including video search." The distribution power of four of the five largest search engines and the business model proposed by Brightcove can be seen as an experiment in marketing and content-distribution. The TV networks have recognized they need to work with the Internet and to do so they need to work with the Web's core information providers, the major search engines. "They need our content, we need their technology," he said in the Reuters interview, referring to broader discussions with Internet companies. "We argue about which is more important. I think ultimately my content, no matter how you get it, content is still the most important thing." Google, Yahoo, ASK, AOL, et al, view virtually all "open" information on the web as freely spiderable. They make lists that everyone else can check twice. Even without formal agreements signed, Google and Yahoo have both made video search of TV show snippets uploaded by fans available on demand. Quotes from the shows can be found based on the transcripts of closed captioning broadcasts. For producers of Web-ready television content, it's no use producing content for mass-distribution over the Internet if you aren't in the new-media version of the TV guide. The problem for both the search-information providers and the content creators is making a profit providing the service. While Google, Yahoo and the major TV networks will, for the most part, be able to rely on current advertisers for revenues, three important factors threaten to challenge the stability of that traditional marketing environment. The first is the dramatic increase in ease of access to the industry. Making video has never been cheaper or easier and with the proliferation of broadband access (often via the traditional cable TV companies); delivery of product is virtually instant and universal. In other words, consumers no longer have to go to an expensive movie theatre to watch a production that cost a fortune to produce. Access to the market and means of production is literally open to anyone. In the near future, there could even be competition for click-through revenues between traditional commercial driven television production and the increasingly professional but independent amateur productions. The second factor stems from the proliferation of video entertainment production. If there is a sudden increase in quality and availability of independent productions and those independent producers show credible commercial competition, what is to become of the massive media machines behind the scenes of most network shows? Someone has to pay the bills and the predominantly successful model, (pay-per-click or in this case, pay per view), might not provide sufficient revenues for the highly expensive network shows against popular independent productions. The third is the portability of information. Handheld, pocket-sized devices such as Blackberrys and cellphones are increasingly web-capable and can handle video. Content produced for the web must also be available where portable media users are looking for it. Brightcove thinks it has the answers to these issues. Founded in Cambridge Ma, in 2004 by Jeremy Allaire, Brightcove is "an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television." (source: brightcove.com) Its preview page shows that Brightcove is working to tie advertisers to video produced by individual users and mainstream networks. It also looks to AOL, ASK and other search related businesses to send traffic in the form of branded user features and video-on-demand services. Distribution is the major factor that places the Web far above other forms of media. Taking a page from Google's early playbook, Brightcove is also working to harness the massive distributive power of the Internet by inviting website owners to inquire about syndicating video content. The opportunities for small business advertisers and website marketers are enormous. The emergence of the Web as the primary means of delivering video information offers website marketers a new area to present client products and services. The Internet and the Web, while already remarkably versatile, has become a vital link in distribution for the largest traditional media companies, including the major TV networks. The Web is also absorbing a great deal of the advertising money that was previously spent on print. It even threatens the mainstay revenue generator for most urban newspapers, the classified ads section. Over the past few weeks, stories about Google Automat, a service procedure Google wrote a patent application for nearly two years ago have emerged. The patent application, which was published in early September of this year, is for "a system and method for providing online user-assisted Web-based advertising." The patent application goes on to describe a service that appears remarkably similar to Google Base. "Preferably, such an approach would guide a user in the creation of advertisements describing offerings of goods or services, creatives associated with the advertisements, and advertising budgets. Such an approach would also help create and host a Web presence for individual and other advertisers. Such an approach would also facilitate driving Web traffic to hyperlinked advertisements through targeting." (source: Patent Abstract) The patent shows Google is preparing to enter the collection and distribution of small, personal sized classified ads, like the ones printed in the back of your local newspaper. As Google collects them, many industry analysts expect them to begin distributing them through the online classified sections of those same major newspapers. This presents another wide-open opportunity for search and website marketers to promote client messages and services. In order to take advantage of the new landscape, search and website marketers should take time to learn as much as they can about a number of technologies, techniques and complimentary services. For instance, a good To Do list would include, - Lean about FLASH and other video-editing software. Check out pre-established businesses such as SiSTeR.TV http://sister.tv/flashsite/index.php) to see if their products or services can help. - Learn about the creation and optimization of files for podcasting. These files can be video based or simple audio streams but the trick is learning how to help search engines find them. - Learn as much about the amorphous catch-phrase Web2.0. Social networking and information recommendation have become important facets in website marketing campaigns. - Find a way to gently break the news to long-term clients. We all have a lot of work ahead of us. ================================================================ Jim Hedger is a writer, speaker and search engine marketing expert based in Victoria BC. Jim writes and edits full-time for StepForth and is also an editor for the Internet Search Engine Database. He has worked as an SEO for over 5 years and welcomes the opportunity to share his experience through interviews, articles and speaking engagements. He can be reached at "jimhedger@stepforth.com"  ================================================================ Copyright � 2005 Jayde Online, Inc. All Rights Reserved. SiteProNews is a registered service mark of Jayde Online, Inc.
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