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 Adland Digest FREE Edition #490
  Thursday, March 23, 2006

Information Your Business Needs RIGHT NOW

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ATTENTION: Digest Readers
We Want Your Success Stories!

In each issue of future digests, we're going to feature 1 good success story.  While we welcome all success stories, your story about success in the internet business or marketing areas will have the greatest impact on your business. 

Each success story will have a portion of the Digest dedicated to it and a link to the archived story will be available on each issue of the digest for 1 year. 

Below is an example of how the archived story links will be displayed.  

Recent Success Stories
Fred Arlington - 11/10/05
John Wedlake - 10/28/05
Patricia Heart - 10/27/05
Nina Carusoe - 10/22/05


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Spring Has Sprung!

Well, the first signs of spring are starting to emerge and I don't know about you guys but I'm SUPER excited!  Camping, friends, days at the lake.  However, it's not all fun and games around this time and with the arrival of spring naturally people turn their thoughts to spring cleaning  in many senses of the word; Environmental (ie: the house, bedrooms, garage, basement, attic), Mental, Financial, Emotional and more.  I know personally this is a time for me to start some re-evaluations.  Perhaps if you have some good spring cleaning suggestions in any of these areas, I'd be glad to hear them and I'll even publish them in the next Digest for everyone to see.  Use our contact form below to send them to me. 


Anyway, as always we several good articles for your reading enjoyment.  Hopefully these might give you a few instantly-useable tips to improve or enhance your business. 


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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Google Says No to Feds; Interesting Lesson in Consumers Response
Posted: 03-15-2006 09:48 AM

On January 18 the Bush Administration asked a federal judge (in California) to order Google to turn over 2 million randomly chosen records of searches conducted by Google users. Google refused to comply.

The Center for Survey Research and Analysis at the University of Connecticut decided to see how consumers felt about it.

First, consumers were asked if search companies should comply with the government request.

--> 50% said search companies should NOT comply with the govt request.

--> 44% said search companies should comply with the govt request.

Then, the question was rephrased. Consumers were asked if they support government monitoring of individual search records.

--> A whopping 65% said NO, they do NOT support govt monitoring of search records.
--> 30% said yes (5% were undecided)

There's a lesson in this for anyone marketing online. Know what it is?
HOW you say things affects the response you get. But you knew that, right?

: )

P.S. Interesting side note. According to the survey, 71% of US Internet users use search engines at least once a week, 39% use them at least once a day, and 23% use them more than once a day. Interesting indeed. Puts a whole new spin on the "must be on page one" obsession.


Come see what I do;

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Blogs And Podcasting Getting Surge From Yahoo ...
Posted: 01-30-2006 05:38 AM

It's been a while since I last posted but have to say I have been real busy reseaching the new stuff and trends.

First I'll show you how video podcasts work on blogs (provided your blog allows this. Mine does).
http://www.bizzyblogz.com/krsword/1218/ http://www.bizzyblogz.com/krsword/1219/ http://www.bizzyblogz.com/krsword/1220/ http://www.bizzyblogz.com/krsword/1221/ http://www.bizzyblogz.com/krsword/1222/ http://www.bizzyblogz.com/krsword/1223/ <--real important link

Now picture these as something that contains info about your business, lessons for your affiliates, or to show your clients why a product is good (a picture is worth a thousand words).


Ok, now I give you an article I recieved about podcasting and Yahoo.


Yahoo! Podcasts - Why It Matters to Your Business by Hendry Lee

Yahoo finally launched Yahoo! Podcasts in public beta, allowing users to easily search, preview and subscribe to audio content and listen at their own leisure. You can access it at http://podcasts.yahoo.com/. How can it help your business?

What's in it for you?

Podcasting is obviously all the rage nowadays. According to I ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, 11% of small business leaders are interested in using podcasting as part of their website features.

A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podcasts is expected to reach as much as 60 million users by the end of the decade.

Another interesting fact probably worth mentioning is the release of iTunes 4.9 in June 2005, which integrated podcasting for the first time into the music player used by close to 40 million consumers.

Only two days after the release, podcast subscription reached a number probably none of us would believe before: one million. Many podcasts received free exposure and got surge of subscribers at that time.

As Yahoo! Podcasts entered the market, this event might very well happen again the second time. I am not a psychic but if you can tap into this publishing medium and be one of the first to immediately get exposure to millions of people searching for very specific content they are interested in, I know only good things will happen to your business. I hope you agree with me.

Why it matters to your business

iTunes Podcast Directory offers more than 15,000 podcasts and growing quite rapidly at 1,000 a week according to Steve Job, the CEO of Apple Computer. That is just one directory. This may seem like a lot at the first glance but really it doesn't even scratch the surface when compared to how many websites are currently available on the Web.

With more than 6 million podcast consumers have already listened to podcast in April 2005, there sure are a lot of room to play. If you want a proof, just browse on any popular podcast directory and see how many of them only have a handful items, even on a relatively popular topics.

But really, "Why does it matter to my business?" Well, for the first time there is a way to reach your audience of customers through the use of voice. It's much like your own radio show but listeners can tune in any time they want to.

The power to be able to express emotion and bring personality to your marketing communication can be very powerful. From public relation, customer relationship management, name branding, to generating leads and sales, all can be done through the same medium, but more powerful than the traditional text based communication. Imagine these benefits and the ability to get your podcast in front of millions of Yahoo! Podcasts visitors for free.

How to participate

You can use existing computer equipment to record your voice or anything audible. Really, podcasting is not limited to talk show but can be in the format of music samples, audio books, and more. A microphone that comes with your computer can do it, but a decent one makes you sound professional.

If you need to edit and mix the sound before publishing, some audio editing tools are available for free. To make a podcast file accessible, you need to upload the audio file to a public web server. In the future we may have alternative distribution methods but for now serving it through a public web server is the most common one.

When it's time to publish your podcast, you can use the existing blog software to build a podcast website for the podcast show. Using a blog platform allows you to manage content easier. Most of them can generate a valid podcast feed to for you. It's such a nice feature, but not compulsory.

An RSS feed carries the podcast audio metadata and syndicate it to the mass. Existing technologies even make the whole process of creating and publishing the feed almost seamless.

Once you have a podcast ready, all you needed to get listed is to enter the URL to your podcast feed at the Yahoo! Podcasts Publishing page http://podcasts.yahoo.com/publish). You can even tag it so that others can find your podcast easier.

When to start

While the use of podcasting has gained a significant boost lately, it is not for every market yet. Some industries are better serve through other channels. Yet others mostly consist of users who connected with slower Internet connection where regular audio downloads may be more difficult and longer, or simply are not that technical savvy.

You know your market better than me, but you can't never be sure until you test it. The technologies are here, allowing you to start on a shoestring. You may even stop if this is not for you and continue after your market is ready. Whatever it is, just make sure you don't miss the opportunity.

If you decide that podcasting is for you, there are dozens of free resources you can use to start immediately. The sooner you start the better. Your audience may have been waiting for your podcast and if by the time they can't find yours, obviously you'll be missing not only targeted traffic from one of the search engine giants but also prospective customers.

About the Author
Hendry Lee helps people use technologies to market their business online and actively blogs about Podcast Marketing. Subscribe to Podcast Profit Tips to receive concise information and strategies to get the most out of your podcast.


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Kenneth R Sword Jr
Co-CEO - Bizzy Blogz

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A Little Extra Effort
Copyright 2006, Bob Osgoodby

It is not a question of “if”, but “when” you will have to
rebuild your computer. There are so many things that can
happen; the drive could have been marginal when it was
manufactured; a surge from a nearby lightening strike; a virus;
or something stupid was done; let me count the ways.

One area of extreme importance, are your drivers. – those nifty
little pieces of software that make the hardware on your
computer work properly.. If your system does go “kaflooey”, and
you need to redo your system, one of the most frustrating parts
of the job is to locate and reload all those drivers.

What you need is a program to back up the files for you. One
such program is called Drivers Guide Toolkit. You can download
the trial version at: http://www.jermar.com/wdrvbck.htm which
gives you a 2 day free trial (It takes only a few minutes to
complete the back up process). If you wish to keep it beyond
the trial period it costs $19.95, but the bottom line is that
you can get everything you need done within the trial period.

It finds all the non-Microsoft drivers on your system (You don’t
need the Microsoft Drivers as they are installed automatically)
and then queries the web and downloads the software for these
drivers. I recommend that you copy these drivers to a CD or
floppy, and keep them in a safe place.

Most of us basically have three types of software on our
computer. The first came with the computer, the second we
purchased and have the “Install CDs”, and the third we
downloaded from the web. One and Two are usually not a problem
as we have the CDs and can easily reinstall them.

Most of us, at one point or another download programs from the
web. Losing your “Install” programs can be a huge problem. Some
of the gurus say you can delete them after the software is
installed Phooey! A program can become corrupted and must be

Can you imagine if you ever lost them? Where would you go to
get them? While you probably could, it would be a real time
consuming chore.

If you are short on disc space, and have them backed up to
external media, you can then safely delete them from your
computer. You don’t have a CD burner that you can copy data to
you say. Have you ever heard the term “penny wise and pound

I recommend that you set up a folder called “Downloads” - hey
that’s original. <G> But wait - if you loose your hard drive,
you’re going to loose that folder as well. Back that folder up
to a disc or CD and keep it in a safe place as well.

And don’t forget, if you get a new off the shelf computer, in
regard to these Install Files, you are starting at square one.
Nuff said about that... Also, some computers are sold without
the install disk – not a good idea.

Finally, there are the data files on your computer that you
create. Since we all use our systems differently there really
is no easy answer. Let me share with you what I do, and some of
it might make sense for you.

In my email, there is not a whole lot that I would really miss
if it were lost, but there are some things. These I maintain in
a separate folder called “Action”. If something is important
such as a receipt or important correspondence, I move it to that

I also created a folder on my computer called ”Data Backup”, and
use this to store things such as forms, letterheads, and billing
statements in a sub-folder within that folder. My rule of thumb
is how long it took to create the document in the first place.
If it only takes a few minutes, I don’t back it up. If it took
more than that, I do.

The rest of the “stuff” that I think is important gets shoved
into this backup folder as well. If you’re creating a document
on your word processor that you don’t want to lose, in addition
to saving it where you normally do, pop a copy into your back up
folder as well.

I copy all these to a CD once a week. There is also a D: drive
on my computer, and once a week when I go through the entire
backup process, I copy everything from the C: drive to D: as
well. That alone should suffice you might think, but there are
things that can happen that will also wipe out all the
information on all your hard drives. The risk of losing
everything simply isn’t worth it.

If all you really do is surf the web and correspond with friends
and family via email, the data backup isn’t so terribly vital.
But at least back up your “Drivers” and any software you may
have downloaded from the web. And always keep a separate record
of any passwords or “unlock” keys for your software in a safe

Believe me, this little extra effort on your part can well be
Well worth it if you ever do have a problem. If you don’t
have a plan, you will face a lot of heartache, lost time and
unnecessary expense.


About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips – Monday. Wednesday. And
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