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 Adland Digest FREE Edition #493
  Thursday, April 13, 2006

Information Your Business Needs RIGHT NOW

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Mind Gaps: Hypnotic Copywriting Guide

Well, this week's digest contains a very engaging article on Mental Illusions or Mind Gaps.  Dr. Joe Vitale, a certified master of copywriting demonstrates the enormous power of suggestion as it relates to copywriting. 

Linda Carroll, our lovely Internet and Profit Newbies advisor shows us that it is often those who we call unreasonable or insane that end up changing the world.  And finally, our "Blog Guy" Kenneth Sword Jr. gives us another no B.S. reason why if you are not blogging RIGHT NOW at this very moment, you're losing out
 

Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Are you a misfit? This one's for you...

This verse was written by Josef Imrich and used by Apple Computers in their advertising. Read it, not just with your eyes, but with your heart. There is a point...


Here's to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.

They invent.
They imagine.
They heal.
They explore.
They create.
They inspire.
They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

While some see them as the crazy ones,
We see genius.

Because the people who are crazy enough
to think they can change the world,
are the ones who do.

 

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When we think of "geniuses" and people that affect the masses, we think of "big" names. The Einsteins and the Pavlovs.

But, that's not how it starts. It starts with ordinary people like you and me.

With me asking why Internet Marketers have to make success online such a darn mess and writing the sane steps to marketing online. With Cheri asking why so many people are in such lousy financial shape and helping them "start over" financially. With Winston wondering why it's so hard to find a publication about his hobby. With Gary determined to battle the number of people that are victimized on the streets by creating his self defense home study course.

It starts with people looking to solve a problem, provide something they couldn't find, share a passion or attempt to help sort out mass confusion in their chosen area.

It doesn't start with finding a guru to lead you to the fruits of success. It starts with giving a d*mn about something that means something to you.

So... what does?
What means something to you?
Do you even know?
And is that what you're pursuing?

Or, are you doing something that you know nothing about, don't really care about with any large degree of passion... and then wondering why you're failing at it?


: )
Linda

 

Come see what I do;
http://www.LindaCaroll.com

 

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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If You Are Not Blogging You Are Losing OUT ...

I've been researching more about how to get that #1 spot with my blogs and the more I read the more I learn.

I'm going to address today is this:

If You Are Not Blogging You Are Losing OUT!

You are losing the biggest market growth to advertise your business to. You are losing ground in getting in on this NEW internet land rush. Why do I say this? Let me refer to a company, Technorati, a blogging directory and a little more, and let you see what they are seeing.


In summary:

* Technorati now tracks over 27.2 Million blogs
* The blogosphere is doubling in size every 5 and a half months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 13.7 million bloggers are still posting 3 months after their blogs are created
* Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
* Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
* Technorati tracks about 1.2 million new blog posts each day, about 50,000 per hour
* Over 81 million posts with tags since January 2005, increasing by 400,000 per day
* Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers


Did I just post right? Technorati now tracks over 27.2 Million blogs?

Now, granted, there are some blogs that should not exist or just waste digital space. Don't confuse 'MySpace' as a blog either. It is a community with a blog feature within. So all of the teen ranting you see there will not be accounted for as legit blogs.

Anyway back to Technorati.

The State of the Blogosphere is Strong

OK, I'm paraphrasing from a more famous speech (Bush-2006) that happened January 2006, but the truth is that the blogosphere continues to grow at a quickening pace. Technorati currently tracks 27.2 million weblogs, and the blogosphere they track continues to double about every 5.5 months.

The blogosphere is over 60 times bigger than it was only 3 years ago.

New blog creation continues to grow. Technorati currently track over 75,000 new weblogs created every day, which means that on average, a new weblog is created every second of every day - and 13.7 million bloggers are still posting 3 months after their blogs are created. In other words, even though there's a reasonable amount of tire-kicking going on, blogging is growing as a habitual activity. In October of 2005, when Technorati was only tracking 19 million blogs, about 10.4 million bloggers were still posting 3 months after the creation of their blogs.

In addition to that, about 2.7 million bloggers update their blogs at least weekly.

A News Cycle Measured in Megahertz

Moving beyond spam, the number of people reaching out and reaching each other continues to grow. Daily Posting Volume tracked by Technorati continues to grow, and the blogosphere also reacts to world events.

Technorati tracks about 1.2 million posts each day, which means that there are about 50,000 posts each hour. At that rate, it is literally impossible to read everything that is relevant to an issue or subject, and a new challenge has presented itself - how to make sense out of this monstrous conversation, and how to find the most interesting and authoritative information out there.

The Continued Rise of Tagging

In January 2005, Technorati launched its tagging service, based on the rel=tag microformat, which is a simple way for bloggers to associate their posts with topics, and to make it easy for people to find interesting posts on a given subject. Today, they have tracked over 81 million posts with tags or categories - and over 400,000 new tagged posts are created every day.

Tags for Blogs

There was still a major problem, however - how to easily find the most interesting blogs on the subjects that you cared about. So, in September 2005, Technorati launched Blog Finder, a tags-based way for people to find the most authoritative blogs on a particular subject, allowing bloggers to tag their blogs with the subjects they felt were most relevant for themselves. In 4 months, over 850,000 blogs have been put into Blog Finder, making it the most comprehensive directory of blogs on the web. Over 2,500 categories have already attracted a critical mass of influential bloggers writing about them, from Politics and Technology to Gardening or Erotica. And more are created every day, making it easier for people to find the most interesting blogs in the topics they care about.

So with all of this information about blogging how can you ignore the inevitable?

Blogging is here and here to stay. The longer you wait to start the more behind the pack you will be.

 

Kenneth R Sword Jr
Blog Advisor for AdlandPro
Co-CEO - Bizzy Blogz &
Bizzy Blogz Community
http://www.bizzyblogz.com/krsword http://www.bizzyblogz.com/AutoBlogAds/  http://www.bizzyblogz.com/YourOwnArticles/  http://www.bizzyblogz.com/PrivateLabelBooks/  http://www.bizzyblogz.com/PrivatelLabelAudioBooks/ 

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Mind Gaps: Or, How Wrod Illsuinos Can Imrpvoe Yuor Slaes

by Dr. Joe Vitale
www.mrfire.com

I'm teaching an intensive seminar on Hypnotic
Copywriting techniques in September. One of the
principles you'll learn there is the idea that the mind
is easily tricked by optical as well as literary
illusions.

You're probably familiar with optical illusions.
There are numerous books and sites showing pictures
that can be seen in a variety of ways. One famous image
looks like an old woman -- until you stare a little
longer and suddenly see the profile of a young woman
in the same image.

Something similar can happen with words. After all,
words are images, too. They are subject to the blind
spots in our brains. For proof, read the following.

Aoccdrnig to a rsceearcehr at Cmabrigde Uinervtisy,
it deosn't mttaer in waht oredr the ltteers in a wrod
are, the olny iprmoetnt tihng is taht the frist and
lsat ltteer be at the rghit pclae. The rset can be a
total mses and you can sitll raed it wouthit a porbelm.

Tihs is bcuseae the huamn mnid deos not raed ervey
lteter by istlef, but the wrod as a wlohe.

Fascinating, isn't it?

I'm *not* advocating mis-spelling words or
intentionally misleading people. I'm demonstrating a
principle. Your mind is vulnerable. It can see things
that aren't there and miss things that are there. This
is important information. It's what allows magicians
the ability to fool us.

So, how does this fact help you with your sales
letters, ads, emails, websites and any other writing
you do?

Here's how: You can consciously weave your words
in such a way that people fill in the blanks. In other
words, you can help them imagine buying your
product or service without asking them to get it.
This is the sport of hypnotic writing. Here's an
elementary example:

"Imagine driving this sleek car down a country
road."

What did you see in your mind?

Most likely you imagined a sports car.

But why a sports car?

The word "sleek" led your mind to create a visual.
That image came from your mind, not mine. I gave
you a prompt and your mind leaped to a conclusion.
Minds are like that.

Also, in the paragraph before that example, I
planted the word "sport" in your mind.

Did you notice it?

It's where I wrote, "This is the sport of hypnotic
writing."

The word "sport" was already in your consciousness,
and was easy to bring up when I asked you to imagine
a "sleek car."

Here's another example: Go back to the opening
paragraph of this article. Look at the second line. It
says: "One of the principles you'll learn there is the
idea that the mind is easily tricked by optical as well
as literary illusions."

Notice anything unusual?

You shouldn't have. But your mind interpreted the
sentence that YOU will attend my event in September. I
could have said "One of the principles *people will
learn at my event* is the idea that the mind is easily
tricked by optical as well as literary illusions." But
by writing it so YOU would be in the sentence, I
am leading your mind to imagine signing up for the
actual event.

I was talking with my hero Kevin Hogan
(author of "The Psychology of Persuasion" and
everything else about influence...) and he says that
if you can actually get your customer to see themselves
doing or using whatever it is your product does,
you win big. The trick is, they have to imagine
*themselves* with your product.

Showing how another person is going to experience
something or has experienced something isn't enough
to push the "yes" button in most people.

In other words, "Yeah, John felt the same way,
then he tried this and found it worked" is a weak
persuasion tool.

Kevin explains it this way:

"Joe, what you want your participants to do is
see *themselves* writing ad copy and then have them
see *themselves* getting the incredible results of
Hypnotic Writing. Specifically. The orders racing
into *their* email box. Not yours or mine."

My earlier sentence -- "One of the principles
you'll learn there is the idea that the mind is easily
tricked by optical as well as literary illusions" -- is
a psychological switch to get you imaging yourself
at my event.

That example may be difficult to grasp at first.
It's actually an embedded hypnotic assumption, or
presupposition. It's explained in my e-books and will
be demonstrated in my seminar in September. So let's
take a final quick example:

I went to the MSN home page and saw a headline
that read, "See a Ferrari laptop." I like sports cars,
so I clicked. Imagine my surprise when I saw a picture
of a laptop computer, not a convertible. My mind
highlighted the word Ferrari and let me slide past
the next word.

I could go on and on. For example, sometimes
I end a letter with "Stop buy and see us." Few note
I used the word "buy" instead of "by." The mind
sees it as "stop and buy."

I learned that subtle method when a friend of
mine out of town ended an email with the words,
"Take Car." He meant to say, "Take Care."
He slipped and wrote "Take Car" as a way
to speak to my mind and urge me to drive
and see him.

In short, these "mind gaps" can be cause for
confusion, or for communication. I can't explain all
the ins and outs of this rarely looked at subject here
(that's what my seminar is for), but let this article
be a stimulus for your own thinking -- without the
mind gaps.

**************************************

Dr. Joe Vitale is holding an intensive training
in his copywriting methods September 11-12
in Austin, Texas. Only 10 can attend. You
will learn Dr. Vitale's hypnotic writing formulas
and become certified as a Hypnotic Copywriter.
Cost is $5,000. To register, write copy@mrfire.com

Get a crash course in hypnotic copywriting
by grabbing many of Joe Vitale's works at --
http://www.HypnoticLibrary.com/g.o/10386

And get his famous writing software from --
http://www.HypnoticWritingWizard.com

***************************************
2004 Joe Vitale. All rights reserved. Feel fre^e
to forward this in its entirety to anyone you wish.
***************************************

Dr. Joe Vitale is the world's first Hypnotic Marketer.
He is President of Hypnotic Marketing, Inc., and
author of way too many books to list here, including
the #1 best-selling book "Spiritual Marketing," the
best-selling e-book "Hypnotic Writing," and the
best-selling Nightingale-Conant audioprogram, "The
Power of Outrageous Marketing." His latest books
are the best-selling "The Greatest Money-Making
Secret in History" and "Adventures Within." He's
being called "The Buddha of the Internet." His main
website is at http://www.MrFire.com
 

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