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 Adland Digest FREE Edition #507
Tuesday  August 09, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles

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Delicious Marketing

Have you ever heard someone exclaim during a particularly lengthy product shot of a Bourbon Chicken sub from Subway Restaurants, "That looks so good I can just taste it"? 

This is a fundamental building block in marketing and Linda Caroll takes you through this in her article titled "The Man Who Tasted Images". 

Speaking of building blocks, our Blogging Advisor Kenneth Sword Jr. goes back to the first question people ask, "What Can a Blog Be Used For?". 

Finally, our guest Author Alan Cheng gives us a user manual for making money online.  New marketers, don't miss this one. 

Michael

 

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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The Man Who Tasted Images

"Sticks and stones will break my bones, but names will never hurt me!"

Remember that childhood chant?
It only applies to the sandbox crowd.

In the grown up world of business and profit, names can hurt you. Take, for example, two retailers that sell a similar product.

One product is named "Liver Formula"
Sounds like something you'd give Grandpa, hmm?

The other product is named "13 Sisters Elixir For Menopause Relief"

The first one spends a lot of time explaining that the liver holds excess estrogen and causes all those menopause systems. No matter. It still sounds like something meant for Grandpa.

Shakespeare said
"A rose, by any other name, would smell as sweet"

Sure, Will... but if you named it a stinkweed, perhaps there would be some reluctance to stick one's nose in with glee? Perhaps the name could affect what we think we smell?

In the words of David Ogilvy;
Give people a taste of Old Crow and tell them it's Old Crow. Then give them another taste of Old Crow and tell them it's Jack Daniels. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images
[Ogilvy on Advertising; p 15]

In a world where we "fedex" packages and "Google" things we want to know about, a carefully chosen name can attract customers and incite word of mouth.

The best product (and company) names require the least advertising. They are their own advertisements.


P.S. If your product names bite the wax tadpole, there's still hope. You can try the technique Buckley's used. It tastes (sounds?) bad - but it works.


------------------------------------------------------------------------------

Feel welcome to reprint my articles as long as you use them as is (please don't change them) and include a credit link to my site.

Note: If you can use the words "website design" in your link text, it would be very appreciated because that helps the search engines know what my site is about.

If you want/need an author credit/bio; Linda's clients have been featured in Forbes, People Magazine, Home & Garden TV and more. Visit her website design site at http://www.LindaCaroll.com 


 

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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What can a Blog be used for ?

Blogs are more and more growing in popularity and you'd be surprised at all of what they are being used for.

I went to check the 'competition' to my company to see what's "GOING ON". Some of it will SHOCK YOU!!!

One place I checked has many members from many places and they are in a younger age bracket than myself in general but the stuff they talked about and the language they used ... all I can say is they are lucky I am not their dad.

The site has some cool features and would be great if used for something better than to talk smack and place provocative pics.

Bye-Bye to that site for me.

Well, I'm gonna give some thoughts on the use of blogs.

Let's say you wish for your messages to get to people that are tired of emails being blocked. They can add your RSS link to their "My Page" of their ISP or place the link in their RSS reader and when you write they get updated of your post in 'real-time' so they can read it now or later.

So a mail correspondence is one function of a blog. Instead of multiple emails all can read the same post like an email and your are not exposing email addresses to the other readers.

You also don't have to worry about someone telling you to remove them from your mailing list. They just delete the blog address. NO SPAM problems.

Newsletters are another use as some businesses have started doing. Delivery to the readers happens smoothly and can be deleted if the reader wishes to stop receiving.

Some blogs 'categorize' your entries. You can have multiple topics without having to create a new account. One location, many subjects, catagory titles help with search engines placing you in proper listings.

Niche marketing. This is my favorite. Write an article on an item of your 'many' items and you have exposed it to the world when it would be normally buried in your many offers on your one site.

It's like creating a mini site for each product you promote. And the best part ... articles are better selling tools than ads because people that search for it are already looking to buy and they want facts before they do.

An article does just that. Gives facts and you look like an expert in their eyes so they trust you. You have conquered the biggest drawbacks of online selling; credibility and trust.

For some, a blog can be private and shared by few or can be shared by all. Your choice.

Use it as a diary, a memoir, create a family history and have all of your relatives contribute to keep accurate records of the family.

Use it to write a novel. Use it to share homework assignments. Write a thesis.

Start a pen pal club. Write reviews of movies or artists or music.

Create a fan club. Post a band's schedule and use to coordinate rendezvous place times for people.

Create lessons for students and allow them to post Q&A to those lessons.

Talk about pet care. Health care. Social Security. Social Reform. Politics. Religions.

Make a grocery list for the family and use it as a check off list when shopped. The entry is dated when what was bought.

Home improvement records. Project planning. A phone list for family members and emergency numbers.

Or just write your thoughts for therapeutic reasons. Blogs are limitless to their uses.

Feel free to add to this list.

Kenneth R Sword Jr

Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com

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Special Guest Articles

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Beginner's Guide To Making Money on The Internet

Copyright 2006 by Alan Cheng


When first starting out to make money on the Internet, the
first thing you should do is to get as much information as you
can so that mistakes or loss of money can be kept to a minimum.

The first thing to learn is not to be taken in by all the hype
that is out on the Internet. Sure the advert makes the
product look so attractive that you can't wait to buy it.
My advice is wait.

The information or product will still be there the next week
or next month. Calm down and wait for a few days before
whipping out your credit card. Read reviews and think to
yourself "Is this what I really want to buy?" Ask, "Is this
something I really need?"

The next thing you have to consider is what you’re going to
sell. Would other people want to buy the product? After
deciding on what you are going to sell whether it's an
affiliate product or your own product, you have to create a
website to display and sell your product.

First write down on paper the content of the sales page and
other information which you want on your website. With all
this information, go to websites that will custom develop
websites for you, or learn to create websites yourself. Make
sure your website captures the visitors' email address. I will
explain the why later on.

Your third task is to buy or use tools which will help you in
automating your business. Send a blank email to my
autoresponder address tools@onlinemoneymachine.com to
receive a list of recommended software tools for the online
home business.

Now that you’ve got a good product to sell, and a website to
take orders, the final step is to bring traffic to your
website.

This is the key to your riches - the part that will make or
break your business.

There are many ways to drive traffic to your website. To go
into detail with each of them will require several books.
The major techniques for driving traffic to a website are:

- Getting your website listed in search engines so that
people can search for you
- Spend money on Pay Per Click search engines
- Buy web traffic from traffic selling websites. These kind
of visitors are usually unresponsive.
- Buy email leads from traffic selling websites
- Post advertisements on ezines, free classifieds, blogs etc...
- Submitting your ezine articles to ezine publishers
- Traffic exchange websites
- Sending emails to the list of people reminding them to visit
your website again and to buy your product. This can be
through your own newsletter. This is why it is essential to
capture your visitors address on your website.

You can use all of the methods at the same time but the
true art lies in your copywriting skills. Can you write
enticing adverts that will persuade visitors to buy?

As you can see from what I've discussed, having on online
home business requires hard work and knowledge. Well I hope
I’ve hammered that thought into your head.

“An online home business needs the same effort you would
put in for a normal business. It's no different”.

Here is 3 final suggestions to end this article.

1. Continue to read and learn from books and successful
websites. Put their good qualities into your own business.
2. Ignore the negative comments around you and persist in
your home business. Far too many people give up too easily and
early.
3. I remember clearly the first few months when I started
my home business. I know the frustration beginners go through
which is why my business is catered for the newbies out there
to help them. What's your market that you are selling to? Do
you know how to approach them and what their needs are?

Hang in there. All athletes train hard to get where they are.
We're all the same.


Alan Cheng, is the owner of www.onlinemoneymachine.com
the membership site dedicated to help the beginner start a
profitable online business. It has all the tools and information
you need to profit online with your own website. You can
contact Alan at alan@onlinemoneymachine.com

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