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 Adland Digest FREE Edition #511
  Wednesday, September 20, 2006

Information Your Business Needs RIGHT NOW

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U.S. President Imparts Internet Marketing Wisdom

Willie Crawford, one of the internet's most successful marketers uses a quote from former U.S. President George Bush to illustrate how helping just one person makes a difference in the world.  Guaranteed Inspirational.  Also, please please PLEASE don't start another internet marketing product!  Learn why here. 

Michael Dela Cruz

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George Bush's Secret To Successful Internet Marketing
Copyright 2004 by Willie Crawford

Former U.S. president, George Bush Senior told the
following story during a broadcast back in 1989...

A young boy and an old man were walking along a beach.
As they walked, the boy picked up each starfish he passed
and threw them back into the sea. Confused, the old man
asked him why.

``If I left them here,'' the boy said, ``they would dry up and
die. I am saving their lives.''

``But the beach goes on for miles and there are millions of
starfish,'' the old man said. ``How can what you're doing
make any difference?''

The boy looked at the starfish in his hand, threw it into the
ocean, and answered, ``It makes a difference to this one.''

How does that relate to Internet marketing?

Our quest into the world of making money online can
often be like that walk along the beach. The starfish
lying on the sand are the tens of thousands of people
who, wanting to start their own business, have bought
into some hype, and joined schemes and scams that
have absolutely no chance of working for most of them.

These starfish... these people who have bet their lives'
dreams, and often life's savings, on a poorly conceived,
over-hyped "business opportunity" strike me as starfish
stranded on that beach. They are so close to the ocean,
- to proven online businesses they can own, and yet they
need a little help.

As a consultant, and someone many people come to
for solutions, I see too many who have bought into a
"packaged deal" that includes everything from a complete
turnkey website to guaranteed traffic. In theory, all they
need to do is turn it on, and it will spit out dollar bills.

The dream of an instant, foolproof business is simply
very, very appealing to some. We all know that if it were
THAT easy, everybody would be doing it. Still, we like to
believe that it is... just maybe... possible. It's sort of like
playing the lottery. We know our chances are one in one
hundred million of winning, but maybe... just maybe...


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Back to that walk along the beach... You can actually earn
a decent living online being that boy walking along the
beach. You save these starfish, one at a time by showing
them what really does work online. You see people wasting
time and money on some business concept that is failing
them, and you do the kind-hearted thing. You gently show
them the errors of their ways.

Many will still stubbornly hold on to the scam they have
bought into, and continue trying to make that work. Their
chances of ever making a dime are less than average. They
are still looking for the easy, no-effort way, that doesn't

Some will notice that YOU are earning a living online and
want to know how you do it. That's your invitation to show
them what has actually proven to work for you. That's your
green light to throw them back into the "Internet marketing
ocean" and give them another chance at success... a much
better than average chance because you teach them how
not to wash up on the shore again.

One term we see used online frequently is six-figure income.
That threshold has a magical effect with many because
they have difficulty achieving it. You can easily achieve a
six or even seven-figure income online. All you have to do is
help others the do the same. They will happily pay you for
your help. Help someone to earn $200,000 a year and they
won't mind paying you handsomely for that. Teach them
the proper way to do it and they will be forever grateful to

Now that you know the key, there's only one thing for you
to do. That is to get started. If you don't know how, that's
simple too... let those already doing what you want to do
teach you. One way to do this is to join me at the Internet
Marketing How To Workshop for a tremendous start. The
workshop is taught by 11 people who "save starfish" all day
long. It's April 30th - May 2nd, 2004. Sign up now at:


Please Don't Create Another Internet Marketing Product
Copyright 2004 by Willie Crawford

In May of 2003 I put on The Internet Marketing How
To Workshop. This was a workshop designed to teach
product creation and effective marketing of a product
over the internet.

Many of the people I communicated with in the weeks
just prior to this workshop had grand ideas for an
ebook or other information product. The problem was
that many wanted to cover a topic that is perhaps
already over-covered. They wanted to teach people
how to earn money teaching people how to earn money.

By the time that this 3-day workshop was over, many
of the attendees had developed plans for niche
products which weren't in the internet marketing
arena. This occurred because the speakers at the
workshop had a natural knack for helping people to
identify unique knowledge and skills that they have
and which people are willing to pay for.

When you think about, you know more about some topic
than 98% of the people in the world. The problem is
that you may not appreciate/value that specialized
knowledge. Your challenge is to confirm that it's
something others want or need, and then package it
for them.

It is very important that you verify the need
before investing a lot of resources in creating
something nobody wants. If you see a void in the
market, you need to ask yourself, is this because
there's no demand. So do your research first.

By why NOT another internet marketing product?
Part of the problem for the market I study is the
short product life cycle. The product is released
with a lot of fanfare, lots of people become
affiliates for the product, and soon the market is
near the saturation point.

Of course, it wouldn't reach the saturation point as
quickly if each affiliate targeted a different
audience. However, what usually happens is that
affiliates run promotions in the same places and
for the same audience... with disappointing results.

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If your product has a low production cost and you
can generate a new one of these every few months, it's
not as bad. This type of product should be used
primarily for lead generation. However, it's still
a lot of work for a very low return. You need to
also have a good backend product in place :-)

So what kind of product should you generate then?

At the Internet Marketing How To Workshop, attendees
explored the possibilities of:

- Reports on better negotiation
- Information products on time tested sales techniques
- Pet fur coats from recycles furs
- Info products on breeding pets
- Cookbooks
- Software
- Speaking and consulting
- and a number of specialized services both inside
and outside the internet marketing arena

One of the speakers focuses on the self-storage and
recording industries. Why? Because there is a lot
of demand, and he dominates those industries.

I won't give away all of their ideas, but if you'd
like to listen to the recordings of the event, I am
running a special. The event is on 9 videotapes and
when you get a set before Monday, February 20th, at
midnight Central Standard Time, I will throw in a
free set of the audiotapes.

Why am I doing that? I'm moving my home office and
mini-warehouse to a different location. I have a LOT
of boxes of tapes that I don't want to put back in
storage. So if this is something that interests you,
drop by my site at:
http://InternetMarketingHowToWorkshop.com After you
order the videos send me an email telling me you want
the audiotapes too. Send the email to

To give you some extra brainstorming ideas, I also
have several hours of coaching on CD. These are MP3
files that we made the Monday following the workshop
mentioned above. Weather canceled a fishing trip
that we had planned, so we salvaged the day by
recording an information product and giving those
who helped make the recording reprint licenses to
them. This was one-on-one consulting with the
attendees who were at the hotel.

Once you start exploring your experiences and knowledge
you should be able to come up with several ideas for
very profitable info products. I'll close with an
example I did On January 13th, 2004. As you may know, I
wrote a fairly successful cookbook. Realizing that
others wanted to know how to do this, I partnered with
2 other cookbook authors and we put on a tele-seminar.
We recorded the event and we now market the recordings
from our websites. You can check it out at:
http://WriteACookbook.com A very simple idea, which
created an inexpensive product which will sell for years.

Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Learn more at: http://InternetMarketingHowToWorkshop.com


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