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 Adland Digest FREE Edition #522
  Monday, December 04, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles


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Are You Missing the Blog Boat?

The past half decade has seen the popularity of "Blogging" grow to epidemic proportions.  Millions of web logs (blogs for short) have cropped up like weeds and you're wondering exactly what it is you're missing don't you?  Kenneth R. Sword Jr, our Blogging Advisor reveals some surprising stats on the blogging phenomenon.  If you've been on the fence about jumping into the blogging world, this might just give you the push you need. 

Attention: Webmasters.  Linda Caroll, our Internet Profit and Newbies Advisor brings you a concise list of Do's & Don'ts of website design.  If you have your own website or are planning one, I'd highly recommend using this as your primary checklist. 

Finally, Michele Miller, home-based business owner, medical transcriptionist, and talented writer offers up a helpful guide on how to keep your home business on track to success.  You'd be surprised what we do to waste our time when we work from home. 

Michael Dela Cruz, Adland Digest


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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Web Page Design Do's and Don'ts

1) Web Page Design "DO" list;

  • All web pages should load in 25 seconds or less on a 56K connection.
  • All web pages will be compatible with Netscape6, IE5.5, IE6, Firefox and Opera, as well as the current AOL browser.
  • All web pages should be compatible with all screen resolutions.
  • All web pages should be compatible with both Mac & PC platforms.
  • Fonts on your web page should be compatible with default computer fonts.
  • Web page images should be optimized, compressed and/or diced for super-fast load time.
  • Web page navigation should be easy to use and consistent through your site.
  • Web page copywriting should inspire action; to click, or subscribe, or join, or buy.

2) Web Page Design "DON'T" list; Avoid these like the plague

  • Lack of Web Page Content. Too many sites are nothing but glorified sales letters that do not offer any help or information. If people have questions, make sure you answer them, or your competition will be happy to.
  • Under construction pages. As a rule of thumb, if it's not ready, don't put it online. People don't bookmark unfinished pages to come back later... they just get disappointed and move on.
  • Inconsistent layout. Have you ever clicked a link and wondered if you were still at the same site? Maintain consistency to make your visitors comfortable.
  • Spelling and html mistakes. If your website does not look professional, and contains spelling, grammar or html mistakes, people will make a subconscious parallel assumption about your business, assuming that you are not very professional, either.
  • Frames! Search engines can't index frames properly and people may find your interior frames listed in a search engine... without any of the navigational information that is in "another" frame. Don't use them except, perhaps, for inside membership areas that you don't want found in the search engines anyway.
  • Long Download Time. If you think they will wait.. they won't!
  • Dead Links, awkward navigation, and complicated ordering instructions all drive traffic away from a site.

Linda's clients have been featured in Forbes, People Magazine, Home & Garden TV and more. Visit her website design site at LindaCaroll.com


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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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If You Are Not Blogging You Are Losing OUT!

I've been researching more about how to get that #1 spot with my blogs and the more I read the more I learn.

I'm going to address today is this:

If You Are Not Blogging You Are Losing OUT!

You are losing the biggest market growth to advertise your business to. You are losing ground in getting in on this NEW internet land rush. Why do I say this? Let me refer to a company, Technorati, a blogging directory and a little more, and let you see what they are seeing.

In summary:

* Technorati now tracks over 27.2 Million blogs
* The blogosphere is doubling in size every 5 and a half months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 13.7 million bloggers are still posting 3 months after their blogs are created
* Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
* Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
* Technorati tracks about 1.2 million new blog posts each day, about 50,000 per hour
* Over 81 million posts with tags since January 2005, increasing by 400,000 per day
* Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers

Did I just post right? Technorati now tracks over 27.2 Million blogs?

Now, granted, there are some blogs that should not exist or just waste digital space. Don't confuse 'MySpace' as a blog either. It is a community with a blog feature within. So all of the teen ranting you see there will not be accounted for as legit blogs.

Anyway back to Technorati.

The State of the Blogosphere is Strong

OK, I'm paraphrasing from a more famous speech (Bush-2006) that happened January 2006, but the truth is that the blogosphere continues to grow at a quickening pace. Technorati currently tracks 27.2 million weblogs, and the blogosphere they track continues to double about every 5.5 months.

The blogosphere is over 60 times bigger than it was only 3 years ago.

New blog creation continues to grow. Technorati currently track over 75,000 new weblogs created every day, which means that on average, a new weblog is created every second of every day - and 13.7 million bloggers are still posting 3 months after their blogs are created. In other words, even though there's a reasonable amount of tire-kicking going on, blogging is growing as a habitual activity. In October of 2005, when Technorati was only tracking 19 million blogs, about 10.4 million bloggers were still posting 3 months after the creation of their blogs.

In addition to that, about 2.7 million bloggers update their blogs at least weekly.

A News Cycle Measured in Megahertz

Moving beyond spam, the number of people reaching out and reaching each other continues to grow. Daily Posting Volume tracked by Technorati continues to grow, and the blogosphere also reacts to world events.

Technorati tracks about 1.2 million posts each day, which means that there are about 50,000 posts each hour. At that rate, it is literally impossible to read everything that is relevant to an issue or subject, and a new challenge has presented itself - how to make sense out of this monstrous conversation, and how to find the most interesting and authoritative information out there.

The Continued Rise of Tagging

In January 2005, Technorati launched its tagging service, based on the rel=tag microformat, which is a simple way for bloggers to associate their posts with topics, and to make it easy for people to find interesting posts on a given subject. Today, they have tracked over 81 million posts with tags or categories - and over 400,000 new tagged posts are created every day.

Tags for Blogs

There was still a major problem, however - how to easily find the most interesting blogs on the subjects that you cared about. So, in September 2005, Technorati launched Blog Finder, a tags-based way for people to find the most authoritative blogs on a particular subject, allowing bloggers to tag their blogs with the subjects they felt were most relevant for themselves. In 4 months, over 850,000 blogs have been put into Blog Finder, making it the most comprehensive directory of blogs on the web. Over 2,500 categories have already attracted a critical mass of influential bloggers writing about them, from Politics and Technology to Gardening or Erotica. And more are created every day, making it easier for people to find the most interesting blogs in the topics they care about.

So with all of this information about blogging how can you ignore the inevitable?

Blogging is here and here to stay. The longer you wait to start the more behind the pack you will be.


Kenneth R Sword Jr
Blog Advisor for AdlandPro
Co-CEO - Bizzy Blogz &
Bizzy Blogz Community

http://www.bizzyblogz.com/krsword http://www.bizzyblogz.com/AutoBlogAds/ http://www.bizzyblogz.com/YourOwnArticles/ http://www.bizzyblogz.com/PrivateLabelBooks/ http://www.bizzyblogz.com/PrivatelLabelAudioBooks/

New! Bizzy Blogz Community - like MySpace

An Advertising Traffic Machine

So far, I have given away over $47,500.00 in advertising memberships. Are you next?
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Special Guest Articles

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It's Your Home Business - Will It Sink or Swim?

By Michele Miller

Businesses fail for many different reasons.
Here’s what you should be thinking about so
that your business is not one that sinks, but
one that swims and stays afloat!

If you’re looking at a new business, make up
a business plan, include your goals and
financial projections.  YOU need to know more
than anyone where you are headed. Your business
plan doesn’t have to be drawn up by a
professional business planner, you can do it
yourself.  Write down the hard costs of getting
the business started and maintained, including
costs of licenses, equipment, inventory etc. 
Don’t forget to include how much income you will
need to be bringing in, or have saved up until
you start to show a profit.  Always have a
Plan-B in place.  Lack of planning will have
your business sinking in no time at all.

Business owners are generally “go-getters”,
which means they are usually hard workers. 
Staying disciplined, even for the hard worker
can be difficult at times, especially when there
is no boss or supervisor around to crack that whip
and make you do your work.  Getting lazy and not
being productive with your business is a surefire
way to sink it.

Here are some tips to keep you on track and keep
your business afloat.

Daily “to do” lists are constant reminders
that keep you on track.  They keep you
motivated, and it feels good to cross things
off as you get things done.  You need to
have a sense of accomplishment, and this helps
serve that purpose.

Push your business to new heights every day by
doing just a little bit more than you need to.
This will ensure that it will SWIM.

Break up your day into segments; plan your day
properly.  Give yourself a proper work time
schedule and try to stick with it.  Even if you
don’t work 9-5 anymore, pretend you do.  Having
your own home business often means working more
than eight hours a day to turn a profit.  Be
prepared for that.  That way you will SWIM and
not SINK.

Give yourself a proper lunch break.  This
will give you a routine and give you
something to look forward to.  Reward yourself
for keeping up with your work.  It will keep you
positive and motivated.

Post inspiring quotes and verses in your
home business area.

Don’t allow friends and family to drop by
and take up your time.  In the beginning, I had
friends that thought because I worked from home
that I could sit around and chat with them all day
long… It’s amazing that they think this, but they
do.  Be firm with them.  My friends now know that
they had better call before they “pop in for a
coffee”, and I do tell them “no” if it’s not
convenient.  Lazing around watching TV or chatting
with friends is 100% guaranteed to help SINK your

Another time taker is the telephone.  I screen
my calls and let the machine pick up almost all
day, unless it is about business.  Caller ID was
a super investment!  It will help your business
to have Caller ID.  I promise.

Mentally remind yourself from time to time that
one of the reasons your home business can fail is
procrastination.  The fear of this should help
keep your business on the right track.

I think you know what bad employees can do to
a business; be careful who represents you/works
for you. 

If you don’t have time to do your work and work
your business, it’s bound to SINK!  Don’t let
other aspects of life get in the way.  Sure the
car needs washing, the laundry needs doing, the
house needs cleaning, you need to get other things
done, but not during business hours.  The key here
is to PRIORITIZE properly and take your business

Try and get some daily exercise.  It refreshes you
and clears the mind.  It will help you stay positive.
Plus, it’s good for you.

Network with other “successful people” who own a
similar type of business.  If you are having trouble
finding these people, try your local Chamber of
Commerce, or just contact other business owners. Try
to learn from people who have been successful; make
sure they’ve walked the walk before you take their

Taking this advice will hopefully give you some ideas
about keeping your business afloat, swimming, and very

To Your Success!

Michele Miller is a home-based business owner and a
medical transcriptionist.  She is also the author of an
E-book about how to become a home based medical
transcriptionist.  You can visit her website at: 



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