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ATTENTION:
Digest Readers
We Want Your Success Stories!
In each issue of future digests, we're
going to feature 1 good success story. While we
welcome all success stories, your story about success in the
internet business or marketing areas will have the greatest
impact on your business.
Each success story will have a portion of
the Digest dedicated to it and a link to the archived story
will be available on each issue of the digest for 1 year.
Below is an example of how the archived
story links will be displayed.
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Recent Success
Stories |
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Fred Arlington -
11/10/05 |
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John Wedlake -
10/28/05 |
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Patricia Heart -
10/27/05 |
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Nina Carusoe -
10/22/05 |
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Professional
Communication, Essential Skills
In a professional job interview, most
people claim to be "Effective Communicators". When I
interview people I love hearing interviewees say that,
because a person who communicates effectively is an asset to
any company. The problem is, by and large people who
claim to be capable of communicating effectively have no
clear idea of what the term means.
When I hear the term "Effective
Communicator" or something similar and I probe a little
further, the results are often disappointing. I'll ask
something like "So, what exactly does effective
communication mean to you personally?" or "Give me an
example of when you, yourself used effective communication."
and it all falls apart from there.
Keep in mind, there are no clear-cut
answers to these questions because "Effective Communication"
is a broad term meaning different things to different
people. The core of it though, is that when you
communicate something to another person or group of people
that your message is understood and you have confirmed that
it is understood by the receiving party so that chances of
error have been reduced as much as possible.
For example, one of the practices I
personally employed when I was working for a larger
corporation with literally dozens of co-workers,
supervisors, and clients involved in a project, is that I
would follow up every conversation I had which required some
form of action with an email confirming what was discussed
verbally. Any miscommunication anywhere could start a
chain reaction of errors which would be disastrous to say
the least.
Another example you'll see is when an
employee is reprimanded or put on a probationary plan (often
called an "action plan"). Immediately afterwards the
employee is given a document with a summary of the
conversation which he/she has to read and sign agreeing to
the plan making sure that the employee is clear on what must
be done to improve his/her performance.
When communication breaks down and a
message that should have been relayed or a message that
wasn't clear was misunderstood, serious problems can occur.
Millions of dollars lost on a contract for a message not
being returned or passed on, a project missing the
completion deadline because of a mis-communicated figure, a
fellow employee immediately taking offense to a message that
wasn't written clearly enough to be interpreted as intended.
All of these are examples of poor communication.
Some points to remember about good
business communication:
Be precise and concise - Make sure
that the words you choose and the way you phrase your
message leaves no doubt in the recipient's mind about what
you are trying to say.
Communicate - One communication error
is not communicating at all. If you're a renegade who
likes to work solo or just someone who is too shy to say
anything, you'd better start getting used to communicating
with team members or you might find your days limited where
you work. Companies are realizing quickly that an
employee who doesn't share their thoughts on anything for
whatever reason, are a liability.
Confirm - For important messages or
communications, a confirmation is sometimes necessary to
prevent problems from arising later on. If a
misunderstanding was to occur, it would be caught here
instead of later down the road.
Anything that you can do to make sure
your message is conveyed properly and understood is the core
of "Effective Communication".
Michael Dela Cruz, Adland Digest
Editor
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Special
Guest Articles
These professional articles written by industry leaders. Adlandpro.com has
a free article library you can learn from
here. |
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How To Generate Traffic Using Only Free Methods
Copyright 2007 by Inder Saini
Putting up a company would of course require a lot of things, to get
straight to the point, you need a capital. To make money requires money as
well. But of course, with the versatility the internet offers, there are
many ways you could find that could help optimize the potential of your site
or business in generating traffic.
While there are ways to jumpstart your traffic flows, many sites don’t have
the resources that others have to generate more traffic for your site. Well,
you don’t have to spend a cent; all you need is the proper mindset and a lot
of eagerness. You also must have the drive and perseverance to do hard work
and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single
cent. Now it’s a sure thing that many sites have articles that offer tips
and guidelines in how to generate traffic using only free methods. Because
it is possible, you don’t need to speed a single cent, it may take time, to
say honestly, I’m not going to beat around the bush with you. You get better
chances by paying for your advertisements, but at least you get a fighting
chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing
about forums and online communities is that you can target a certain group
that fits the certain demographic that you are looking for. You can discuss
about lots of things about the niche that you represent or offer. Another
great advantage is that you know what you are getting into and you will be
prepared.
With online communities and forums you can build a reputation for your
company. Show them what you are made of and wow them with your range of
expertise about the subject, with that you can build a reputation and build
trust with the people in your expertise and knowledge.
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You can also make use of newsletters. Provide people with a
catalog of your products and interesting and entertaining
articles. If you make it really interesting and
entertaining, more people will sign up for your newsletter
and recommend it to other people. The more people who signs
up for your newsletter, the more people there will be that
will go to your site increasing your traffic.
Another great idea is trading links with other sites. You
don’t have to spend a cent. All you have to do is reach an
agreement with another webmaster. With exchanging links, the
efforts both sites do will benefit both sites. Every traffic
that goes to the site could potentially click on the link of
your site and visit your site as well. This works well
especially when both sites feature the same niche.
Write articles that could pique the attention of people that
have interest in your product. Try writing articles that
will provide tips and guides to other aficionados. Writing
articles that provide good service and knowledge to other
people would provide the necessary mileage your traffic flow
needs.
Many sites offer free submission and posting of your
articles. When people find interest in your articles they
have a good chance of following the track by finding out
where the article originated. Include a link or a brief
description of your company with the article and there’s a
great probability that they will go to your site.
Write good content for your site. Many search engines track
down the keywords and keyword phrases your site uses and how
they are used. It is not a requirement that a content should
be done by a professional content writer. You could do your
on but you have to make content for your site that is
entertaining as well as informational. It should provide
certain requirements as well as great quality.
Generally, internet users use search engines to find what
they are looking for. Search engines in return use keyword
searching in aiding their search results. With the right
keywords, you could get high rankings in search engine
results without the costs.
All of these methods and more will drive more traffic to
your site for free. All it takes is a bit of effort and
extended man hours. Learn all you can about the methods
depicted here and you will soon have a site with a great
traffic flow without the usual costs that come with it.
http://www.digitalinfostore.net/cb/freepublicity/index.htm
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The Most Powerful Tool A Marketer Can Have
Copyright 2006 by P.V. Reymond
In the Internet Marketing there are many tools that you can use in order to
build your business or increase your income, you can find lot of software,
books, videos, but you have to know how to use them.
Before you begin to use them you need to have clear many things, but there is a
tool maybe you don't know well, and it is the most powerful tool that we all
have, it is the mind.
Nothing can compete with your mind then you have to use it well. With your mind
you'll be able to control everything. Did you know that Yoga experts can stop
the beats of the heart or to have a surgery without anesthesia? Maybe someone
doesn't believe it but it is true and in Internet Marketing is the same, If you
are using your mind in the right way you'll get good results and you'll have a
high percent to be successful.
In order to achieve your goals you need to be concentrated and have a clear
vision of all the way you'll have to travel. You have to create the conditions
for a good concentration removing all marginal distractions possible and
ignoring others.
It's important to prepare a long term plan and divide it into levels and each
level into a step by step process. Once you get level one you go to level two
and so on. In all this system your mind plays a fundamental role because there
is not software able to build your system, you are the only one that can build
it, because you know what you want and where you want to go and this is the
point, your mind is your guide it controls the whole process and it's stronger
than any other tool you can have.
The essential thing is to maintain an attitude of mental activity, and to avoid
anything that will reduce this and make you passive. Thinking and applying
systematically will help you to grow, you'll discover the power of your mind.
Train your mind.
Don't be afraid to make a mistake. Remember nobody learns from the mistakes of
the others, you have to try and believe in you. Such fears should be put at
rest. You only have to think, think and think and in this way you'll learn how
to act and how to do everything right.
It's obvious that you'll have to face some problems traveling for your road,
then your mind will come to help you and you'll find the solution in a short
period of time. A powerful mind accomplishes results in the shortest time and
with least waste motion.
In order to be successful in Internet Marketing you have to focus your niche and
to pay close attention to it. Ask yourself, what am I looking for? Keep it in
the background of your mind and search for the answer. Knowing everything about
you and about what you want, will help you to develop your business.
Keep your mind free, keep a sharp lookout, at every point, to see that you build
into the foundation only those materials and that workmanship which will support
a masterly structure.
Everyone has difficulty in the concentration of attention, workers in business
and industry, students and even professors, complain of the same difficulty.
Attention seems in some way to be at the very core of mental activity.Therefore
paying attention to your niche and working only in this direction is crucial.
Using your mind as a tool is the most effective factor to be successful.
This is a "Shareware" Article
(what's that? read on...)
This article is shareware. Give this article away for free on your site, or
include it as part of any paid package as long as the entire article is left
intact including this notice.
This is a "Shareware" Article
(what's that? read on...)
This article is shareware. Give this article away for free on your site, or
include it as part of any paid package as long as the entire article is left
intact including this notice.
Copyright © 2006 PV Reymond.
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