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 Adland Digest FREE Edition #605
  Tuesday, Feb 19, 2008

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips


Worldwide Holidays for February 2008

1st February

Confederal Agreement Day: Senegal.

2nd February

Lincoln's Day: United States of America.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

Tet: Vietnam.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

15th February

Chinese Spring Festival: Mauritius.

Folklore Day: South Korea.

Revolution Day: Iran.

16th February

Presidents' Day: United States of America.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

29th February

Leap year comes once every four years - 2008, 2012, 2016, 2020.



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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

What's new in Adland? A good question but let's hear from you, our members. I would really like to hear from you, anything new besides of course self promotion! I just want to know if there is anything out there you would like to share with the rest of the members, nothing personal, just thoughts, feedback anything business related that may be of interest to our members or of course Adlandpro itself.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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3 Reasons Your Prospects Aren't Buying From You

By Sandra Martini
You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page.

You even offered a discount and threw in a ton of bonuses.

So why aren't they buying?

Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.

Before you embark on any new business, product or service offering, you must determine:

1. Is there a need?

Is there a group of people who believe they have a need or want which you can fulfill?

Notice the language. . .I did not ask if YOU THINK there's a need. What you think is irrelevant unless you plan on purchasing your own products.

2. Do they know-like-trust you?

Have you built a relationship with the people you are asking to purchase your products and services or do you fly in, offer to sell something and then disappear until the next offer?

Much, MUCH too often, I receive emails which call themselves newsletters, but are nothing more than sales letters which contain NO content (Can we say UNSUBSCRIBE here?). You want to take the time to get to know your prospects and clients.

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3. Why are you special?

What do you offer your clients and prospects that your competitors do not? What makes you stand out? Many experts say you should share the "what" and the "why", but not the "how" until your prospect purchases something.

I disagree in that it's not authentic to me to do that. If you've been on any of my calls, you know I believe in giving a lot of content - that makes me special from other coaches. I'm a teacher at heart.

What makes YOU special in your industry?

If your prospects aren't buying from you, you're missing at least one of the above three critical components of a successful and profitable client/vendor relationship.

Always remember, in designing your business, regardless of your industry, you have to be constantly aware of what your clients and prospects are searching for even as you build a business to suit your lifestyle.

Your Coaching Challenge

Starting with your business, step outside yourself and ask each of the above three questions from an objective point-of-view. If your business passes, ask the same questions for each product and service you offer/plan to offer.

Once you have the answers, you can confidently move forward.


About the Author:
Leading small business expert Sandra Martini is the "Automatic Business Coach." Sandra delivers simple proven, yet innovative, ways entrepreneurs can implement processes and systems to create a waiting list of clients while giving them more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "5 Quick & Easy Ways to Put Your Marketing on Autopilot" visit http://www.SandraMartini.com


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Internet Marketing Glossary

By Scott Lindsay
The Internet has facilitated the need for an entirely new glossary that deals with all aspects of an online environment. This includes terms related to online marketing.

While this is not a comprehensive list I'd like to take a look at a few terms and try to explain them in lay terms.

SEO - These three letters are the abbreviated form of Search Engine Optimization. This term represents strategies to develop a website using proven methods to enhance your placement in search engines. Since most people begin looking for something by consulting a search engine it makes sense to work to impress the search engines in order to gain improved traffic to your website.

Blogging - This is a tool that allows business owners and individuals to construct a series of thoughts that can be accessed by web users. The content is generally themed and will also have something to do with your business. Most blogs are located on a social media site, but they can also be placed on your primary business site.

Social Media - This is typically used to describe sites that cater to networking objectives of both individuals and businesses. These sites are typically developed to include a variety of tools in one web application. In most cases there may be groups, friends, blogs, photos and applicable links for visitors to peruse.

RSS - Another abbreviation that stands for Real Simple Syndication. This tool allows web users to more easily locate valued material and have it downloaded to a specific software application that lets them access the information they want without the need of an intensive web search.

PPC - Three more letters that represent Pay Per Click. This is an advertising system that lets you target customers with a very specific interest in the keywords selected by the individual purchasing the ad. These ads show up on sites across the web and can improve your total number of site visitors. Sites that host these ads do so because they receive revenue from every ad 'click' generated from their site.

Forums - These are essentially mini town hall meetings. Visitors to a forum can voice opinions and read the opinions of others. In many cases individuals can and do use forums to share information about their businesses. This often happens in a location of a member's 'control panel' called the signature line.

Autoresponders - This tool can allow a more streamlined approach to post purchase marketing, When a customer completes a transaction online autoresponder software allows an immediate reply alerting them that the transaction has been accepted. Autoresponders can also allow you to send additional marketing information and ezines.

Ezines - This is an online version of a magazine. It has many of the same departments you would expect from a magazine and it can be a potent tool in marketing the general ideas and themes of your business.

Hopefully this little list of online marketing terms may help you grasp the potential in online business. I also hope it encourages you to look a little deeper into each of these marketing techniques to leverage improved online performance.


About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com
Make A Website in minutes with HighPowerSites.com or Build A Website with BuildAGreatSite.com. Start a HOME BUSINESS and Resell Ebooks at BooksWealth.com.


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I've looked at my Impressions and Traffic Exchange Stats, what are views, hits and CTR %, how do my credits apply to this?

Views are every time your ad is displayed either in the Traffic Exchange or as a Banner or Text ad on our web pages it uses one credit. The view of the ad or banner is situated in a way that the viewer provided they are viewing in a normal or standard monitor version (not oversized view) will see the ad without having to scroll to see it.

A hit is when someone clicks on your Ad or Banner which will open up your web site or automatically open their email program and populate it with your email address.

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for is 0.20%, anything over that is probably giving you some leads, less than 0.20% and you should consider editing the ad or changing the banner.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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