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 Adland Digest FREE Edition #611
  Tuesday, March 25, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for March 2008

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Good Friday: Western Religion (April 25 for Eastern Religion)

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Easter Sunday: Western Religion (April 27 for Eastern Religion)

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March

Boganda Day: Central African Republic.

31st March

Freedom Day: Malta.



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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

A common question I receive on almost a daily basis "My ad does not seem to be getting the amount of hits I thought it would get". The most obvious reason that I find is there are only one or two ads running for the product or service they are offering.

In order for any business, regardless of size, to have success with advertising and to produce hits is to think at a corporate level. What I mean by that is, you should develop 3 or 4 ad campaigns much the same as any corporation would. Anymore than that is too hard to efficiently track and the basis for the idea is to increase the potential client base with more coverage (do not saturate) and to define what is effective and what isn't.

Why 4 ads for one business site? It is to your benefit in a few ways!

1.      You increase the potential hits, as one person will click on one of your ads but possibly none of the others and this applies to each individual.

2.      You know what ad is being hit the most, which allows you to expand the advertising to other levels and you can project its performance with some hard data.

3.      You can eventually develop and concentrate on your target audience.

If an ad is not performing at a certain level it is time to do one of two things, modify it or delete it. If you are not getting performance from an ad, donít just add another one and leave the old ad running! Not deleting a poorly performing ad, will make things harder to track and will have a negative affect on the viewer. Saturating the viewer with good and bad ads does not work. Even your existing customers who come across one of your poorly developed or outdated ads at a later time has the potential to be lost. It happens more often than you think! I bet we can all think of an occasion when an ad has changed our mind for the worse.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

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An Excellent Advertising Technique You May Have Overlooked

By Bruce A. Tucker
I was sitting down for Sunday breakfast the other day and as with my usual routine I like to skim through various sections just to see what is going on in the world. While doing so I came across a well put together advertisement for a product, which I really have no use for, but the ad was so compelling I had to take a look at it.

What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an advertisement.

Now I know this is a practice that has been going on for many years, but this particular ad that I saw was very well put together. It kept you focused on the story about the product, what it had to offer and even threw in some helpful statistics to prove why their product was worth spending the money on.

This brings me to my main focus on today's article and that is, if your business, the products your offer or the services you make available, can warrant a press release style of advertisement, you should definitely do it.

Don't just sit down and write a hyped up advertisement in a story format, but take the time and construct a well written press release about your business, products or services and use that as your advertisement.

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A friend of mine runs a promotional company and he used this similar technique. A staff member of his wrote a wonderful press release on a new service that my friend's company had to offer. When it was done, it outlined the benefits of the service, painted emotional word pictures for the service to get people emotionally attached to it, used a set of statistics that he obtained by doing some research at this local library, and then wrapped it up as if it were a news story. It was very well done.

This type of advertising works well both in print and online. Now you don't want to have all of your ads appear this way as that will eventually lead to the useful information in there falling on deaf ears. You want to mix this type of campaign in once and while to make your promotions look fresh and new.

So there you have it. A great advertising technique that you may not have thought of before. Give it a try. It may lead you to even more sales then you expected.

About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource where you can advertise your business, products or services throughout the world without pay per click prices or auction fees.

You can now download Indocquent's free social bookmark utility for your website or blog at http://www.indocquent.com/social_bookmark_landingpage.html.


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Choosing a Niche - A Practical Guide For Beginners in Internet Marketing

By Nathalie Fiset M.D.
How important is a niche for a beginner in internet marketing? That depends on the type of approach you want to use and how you foresee your ability to meet a demand or fill a need. It's extremely easy to go into a business, particularly internet marketing. What's difficult is staying afloat. Having a niche might just be your ticket to Web-based business success, provided you choose the right one. Let's take a look at the benefits of choosing a niche for beginners in internet marketing and how you can, with careful considerations, find a place where you can truly shine.

What, exactly, is a niche?

A niche is simply an area of the market that has a specialized need or want. It can vary in size, depending on the type of product and service being offered and on the preferences of the group itself. Niche marketing is simply the method of targeting the specific group of people or businesses that have a particular interest in the product or service you have to offer.

If you'll be offering a product, for example, you could design it in such a way that it meets a specific target. If the other businesses in your industry produce products for children and teens, you could, for example, offer products for 'tweens - that segment of the market that is halfway from being a child to being a teenager. Usually, this segment often gets left behind when it comes to planning and designing products, giving way to the more popular market of children and teenagers. By targeting this segment of the market, you fill a gap that generally gets ignored by other businesses.

Choosing a niche

As a beginner in internet marketing, it can be tempting to try covering more than one niche. There is nothing wrong with this. In fact, many internet marketers try their hands at several niches to identify which one is most feasible. This is also a way to zero in on the niche that is best for them.

You can, for example, cater to two different niche markets in the same industry or choose a niche market in two or more industries, depending on how well you can handle it. But how exactly do you choose which niche to focus on? We take a look at the ways:

Your interests, skills and passions combined.

Nothing beats working in a business you know something about and absolutely love. Probably a common denominator among all the men and women in the world who consider themselves successful is that they are not only good at what they do, they are also absolutely enamored with it, regardless about the type of industry they are in.

As a beginner in internet marketing, you can choose a niche by simply considering what you love best. Consider what you've always loved doing, what you did best, the kind of skill you can offer that has earned you recognition in the past, or just something you see yourself doing for years to come.

Your resources

Some niche markets will cost you money to start. You'll have to spend for equipment, materials, labor and sometimes, research. Determine the kind of resources you have at hand and how much of it you're willing, or at least can afford, to spend. If you don't have enough, determine how and where you'll get additional capital.

A need nobody noticed

A niche market, more than anything, caters to a unique need or requirement. When you choose your niche, consider the kind of needs that are out there that haven't been exactly met. Try to study the niche market you're considering and see what it needs that other business owners have not exactly offered products or services for.

Although choosing a niche market limits your target, it however creates a real possibility for you. The area may be small but it's real, capable of sustaining and even growing your business.

Managing the niche

As a beginner in internet marketing, prepare to multi-task. Choose a niche you can truly focus on, regardless of whether you decide to work in only one or five niches. Consider if marketing to this niche is feasible and determine what type of growth you can expect later. A niche may seem like the obvious choice to you but if there's no real market behind it or if the market is temporary at best, you might want to make some changes in your business plan.

A niche market that only has a seasonal demand, for example, means that you'll either have to make enough in order to cover for the lean months or at least have something else to fall back on. As an internet marketing beginner, it's important that you choose a niche you will enjoy working in and that allows you to build a business you can rely on in the future.


About the Author:

Nathalie Fiset M.D. is a family doctor, a certified hypnotherapist and an internet marketer. She is also a mother of four. Her passions are medicine, hypnosis, internet marketing, her family and helping others, among others!

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