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 Adland Digest FREE Edition #811
  Friday, June 24, 201

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for June 2011

1st June
Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June
Republic Day: Italy.

Youth Day: Tunisia.

3rd June
Foundation Day: Australia.

King's Birthday: Malaysia.

4th June
Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June
Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June
Constitution Day: Sweden.

Memorial Day: South Korea.

9th June
Independence Day: Argentina.

10th June
Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June
National Day: Libya.

12th June
Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June
Vincent's Day: Germany.

14th June
Flag Day: United States of America.

15th June
Independence Day: Iceland.

18th June
Independence Day: Egypt.

19th June
Labour Day: Trinidad and Tobago.

20th June
Flag Day: Argentina.

22nd June
Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June
National Day: Luxembourg.

24th June
Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June
Independence Day: Croatia, Mozambique, Slovenia.

26th June
Independence Day: Madagascar, Somalia.

27th June
Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June
Birthday of Kuan Kung (God of War): Taiwan.

29th June
Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June
Army Day: Guatemala.

Bank Holiday: Sri Lanka

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Target Your Viewers with PPC Ads

TARGET YOUR AUDIENCE! Now you can place a bid on selected keywords for your ads that run in the Community Classifieds! This allows you to bid on the keywords that will target the audience you want to see your ads.

Click on the link below to take you to your main control page: http://community.adlandpro.com/ppcads.aspx? (You may be prompted to log in if you are not already logged in.)

How it works is:

If you bid 5 cents for the keyword "free classifieds" and another user bids 2 cents and one more user bids 7 cents, your ad will be listed second in the search results.  To improve your ranking, all you would need to do is change your bid to 8 cents, and your ad would then be listed first.  It will remain at the #1 position until a higher bid is placed for the keyword.

Every ad in the paid keyword program benefits from:

  • Increased exposure

  • Increased traffic

  • Quality Targeted Leads

  • Instant Modification Access

  • Low Risk Factor as your only pay for the bid on the keyword if the visitor clicks on your ad and goes to your web site.  

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
The 7 Keys To Getting More Of What You Want From Your Business

By Chuck Boyce

Do you want more from your business? Perhaps you want more customers, more revenues, more profits, more fame or just more free time? Whatever it is that you want more of you can have when you apply the following seven keys to getting more to your business. What are they?

1. Grand Vision

All too often entrepreneurs and business owners get caught up in what is going on today, what fires need to be put out and what they are going to do to meet revenue goals for the next month. Working in this way will certainly make it hard for you to achieve your ultimate goals through your business. You need to build your business and systems with your grand vision in mind and always keep your eye on the big prize if you want to obtain it.

2. Resourcefulness

No matter what business your are in, you can see that competition is tougher than it has ever been. However by being resourceful you can do big things, grow your business and get more of what you really want without having to expend huge amounts of valuable resources. How can you leverage your current assets? How can you get more from every contact and how can you do more marketing without spending an obscene amount of money?

3. Personal Brand & Marketing

If you want more prospects, more customers, more revenues and want to increase the premium put on your products or services you need to focus on building and honing your personal brand and marketing. Whether you like it or not and even whether you think you do or not, you do have a personal brand. If you don't recognize it then it may not be a very good one, but it still exists. Strength your personal brand to improve the perceived value of your business and it's offerings and to increase your response and conversion rates to maximize your marketing ROI.

4. Business Development

As a business owner you should be focusing on developing your business, not working for it or in it. Developing a winning and sustainable business is about developing systems and a model that can continue to keep reeling in the revenues even when you are on vacation in the Caribbean or exploring the Alps. Develop your business into a money making machine that runs on autopilot when you want it to.
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5. Money

There are two ways to get more money out of your business. One is to increase your income and the other is to decrease your expenses in relation to your revenues. Can you reduce your overhead through outsourcing? If you can't reduce your overhead, know that just attracting more customers alone is not necessarily the answer to more money in your pocket. You need to boost your profits. This doesn't mean giving less to your customers. How can you serve them more?

6. Self-Management

Self-management isn't just about being tough on yourself when it comes to time management and discipline. It means having an open mind to how you think about your business and committing to self-improvement and learning how you can do things better.

7. Independent Executive Lifestyle

Harnessing the independent executive lifestyle means building a business that lets you work and live on your own terms. Constructing a business that will give you the freedom you desire to actually work on furthering your business when you want and having the time to enjoy everything else in life without having to worry about losing income.


About the Author:

Chuck Boyce is known as the Independent Executive. After achieving success quickly in the corporate world he decided to step off of the corporate ladder and make his business work for him. He is now dedicated to helping other entrepreneurs and business owners achieve the Independent Executive Lifestyle by creating business with a purpose, passion and plan. Find out more by visiting his site at http://www.breakingfreeblog.com

Article Source: http://EzineArticles.com/?expert=Chuck_Boyce


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The Term Social Marketing

By Gayle Hawks

The term social marketing has been used to describe two different things. The first thing it is used to describe is a process of marketing to improve the social condition of the world. The second definition is used to describe the process of using social networking sites and online tools to market a company. I will be using the second definition as my focus for this article.

Social marketing made a big splash in the world of Internet marketing just a few years ago. New Internet activities like blogging, video clips, and other viral marketing devices caught on quickly, and soon outpaced established online advertising methods like keyword ads and banner ads. Because of this new trend in online advertising, many companies have begun to broaden their marketing campaigns to include social marketing strategies.

Facebook, Twitter, Foursquare, and GoWalla

These social media sites are receiving the most attention these days from online marketing experts for companies large and small. The power to influence yielded by these websites is immense. There are many excellent articles that have been written detailing good methods and strategies to employ for companies large and small who desire to engage the public using these sites. Even if you're not actively marketing your company on these sites, it's important to maintain a presence on them so that you can monitor what is being said about your business and about your competitors.


Blogging is still one of the most popular social marketing strategies currently being used by companies and websites to attract customers and web traffic. Blogging is a web log that provides readers with a periodic posting of information. This information is written by a topic expert and usually relates to the focus of the website or a company's products and services. In order to be successful, a blog needs to be formatted as a discussion or informative article, it needs to include links to the site's product and services pages and it needs to offer a way for readers to leave their comments and carry on discussions with the blog writer(s).

Viral Video

Another popular form of social marketing is the use of video. This marketing strategy involves uploading fun or interesting video clips to a website, such as YouTube and Vimeo in the hopes that people will like it and tell other people to view it and pass it on. This creates word of mouth advertising that can spread like wild fire. Think about the effects of some of the popular videos that you know of ("Charlie bit my finger!", "United Breaks Guitars", and a host of others. Videos, when they're effective and truly go viral can generate millions of views.


An older, but still effective form of viral marketing is the eBook. An eBook is basically a short manual or basic "how to" guide that is offered free of charge to people who complete a requested task. For example, you can offer an eBook to people who sign up for your website's newsletter or who enter a drawing on your site. The main purpose of giving away an eBook is to attract people to your website, however, it can also help you to develop an opt-in mailing list for your company. In order for an eBook to be a successful social marketing tool, it will need to provide valuable information.

Social marketing online is an ever changing, evolving landscape. It's important to engage, participate, and monitor what works and what doesn't work. Most importantly, social marketing allows your company to have a direct link with customers and potential customers. It allows you to directly engage your niche audience and strategize a method to reach them that is beneficial for your company and for them as customers.


About the Author:

Gayle Hawks is President of Color Card Administrator (CCA). CCA is comprised of a combination of online industries involving business cards, stock photography, and e-commercebusiness cards software licensing. Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management.

Article Source: http://EzineArticles.com/?expert=Gayle_Hawks

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I have my own Stats tracker and they are different than Adlandpro's stats?

Our system is automated to send you and email as soon as your ad has been clicked on. Once this happens a message is sent to you and is registered as a hit.  

Things to consider are:  

Somebody clicked on our site but your server was busy and they did not wait for your site to load completely. 

Somebody was able to connect to our site but due to connection problems on the way between you and them. 

Click on your link on our site resulted in unresolved domain or DNS error.

Your site didn't load.

Other events that can skew stats between are stats and your stats:

User clicked several times impatiently on our site on your link (each click is a hit recorded) but there was only one visit to your site.

Search engine or other spidering software crawled our site, encountered your ad but your stats didn't show it because stats only look for human clicks.

Your web statistics are measure differently then ours.

It is very unlikely that you will ever get a perfect match up between stats trackers for websites, however you would have concerns if the stats were skewed to obvious extremes that cannot be explained.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp