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 Adland Digest FREE Edition #818
Thursday, August 18, 201

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for August 2011

1st August
Confederation Day: Switzerland.

Emancipation Day: Trinidad & Tobago.

People's Liberation Army Day: China.

2nd August
Discovery Day: Trinidad.

Freedom Day: Guyana.

3rd August
Independence Day: Niger.

Martyrs' Day: Guinea.

4th August
Independence Day: Burkina Faso, Jamaica.
5th August

Workers' Day: Iceland.

6th August
Accession Day: United Arab Emirates.

Farmer's Day: Zambia.

7th August
Battle of Boyaca: Colombia.

Republic Day: Ivory Coast.
8th August

Peace Day: Iraq.

9th August
Independence Day: Georgia.

National Day: Singapore.

10th August
Independence Day: Ecuador.

11th August
Heroes' Day: Zimbabwe.

Independence Day: Chad.

12th August
Queen's Birthday: Thailand.

Armed Forces Day: Zimbabwe.

13th August
Arequipa Week: Peru.

Independence Day: Central African Republic, Congo.

Women's Day: Tunisia.

14th August
Gohst Month begins: Taiwan.

Independence Day: Pakistan.

15th August
Independence Day: India.

National Day: Liechtenstein.

Republic Day: South Korea.

16th August
Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Independence Day: Gabon, Indonesia.

Republic Day: Dominican Republic.

17th August
Death of San Martin: Argentina.

18th August
Jashn: Afghanistan - celebrating liberation from the British, in 1919, and lasts for a week.

20th August
Istvan's Day - Celebrations marking the formation of Hungary.

Lovers' Day: Taiwan.

Independence Day: Senegal.

21st August
Independence Day in The Baltics:
Estonia, Latvia, Lithuania.

24th August
Independence Day: Russia.

National Day: Ukraine.

National Flag Day: Kazakhstan, Liberia.

25th August
Constitution Day: Paraguay.

Independence Day: Uruguay.

Independence Day: Belarus.

27th August
Independence Day: Moldova.
28th August

Chung Yuan Festival: Taiwan.

29th August
Independence Day: Uzbekistan.

30th August
Children's Day: Afghanistan.

St. Rose of Lima Day: Peru.

Victory Day: Turkey.

31st August
Independence Day: Kyrgyzstan, Trinidad & Tobago.

National Day: Malaysia.
Pashtunistan Day: Afghanistan

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Here are some ideas that you can use in addition to the ads, Search Engines and forums, use them all or some but stay consistent with it and in a short time you will see an increase in traffic as well as conversions.

Address your website. Make sure the content updated and working:

This should be done once a week, make sure that you links are working on all pages.
Make sure you change the content on the Home page and change any special offers you have at least once a month.
The viewer should feel like it can trust where they are: testimonials, policies and guarantees should be made visible and easy to find.
What's new page that offers any specials, new products, company news or company future plans are a great way to keep interest and invite feedback.
Offer surveys, quizzes or trivia. Viewers love to participate or read short interesting bits and feel like they have contributed.
Make sure you are readily available to answer any questions and provide a time of when they can expect their answer.

Ads and search engines and forums are great, but you can expand this in so many ways.

Join forum groups where the members could have interest in your site. Remember not to go in with your promotional guns firing. Offer advice and opinion and naturally mention your site as a reference, not as a promotion.
Offer free materials like samples, ezines or e-docs to the viewers; these can be mentioned in your ads and your site. Remember to change these monthly.
Offer free product in return for a group that tests your site or provides referrals. Paying testers that check your site also provide you with great feed back and promotion. Remember to keep testers limited to a few months and change them up so you get fresh feedback and insight.
Promote your site URL as part of your signature in emails or through any documents that are printed.
Offline ads can include business cards or posters with your site information. These are great to leave posted on any bulletin boards or gathering places.

The above will keep things interesting for you and in turn that interest will reflect out to the viewers. Along the way you will come across other ideas that may help in your promotion. The bottom line is the change and the looks will bring you far more visitors.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

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Marketing Delusion No 12 - If I Occasionally Market a Little, I Should Get Huge Results

By Suzi Elton

This is a marketing delusion all business owners wish were true. Wouldn't it be great to get huge results from marketing once in a while? Marketing does not work that way though, because familiarity with you and your business is critical to your target market choosing to buy your services. Developing that sense of familiarity among your prospects takes time and effort on your part. It also requires marketing consistency over time. Let's take a look at why occasional marketing efforts cannot bring you huge results.

1. For prospects to develop trust in you and your business, they must be exposed to your business consistently.

Before a prospect will make the decision to become your client, they must trust you. They're going to be giving you money for your services. Before they are willing to do that, they must decide that you are trustworthy. If you market only occasionally, that will not demonstrate to your prospects that you are a solid and reliable business. Sporadic marketing behavior is highly suggestive of a business that might not be around to deliver on its promises. That sort of marketing pattern can introduce subconscious doubts and fears into the mind of the prospect. They won't buy what they don't trust.

2. Marketing results - more clients and increased revenue - don't happen overnight.

Marketing is a long-term effort. Each additional marketing activity adds to your marketing momentum. Without sustained effort, you never gain marketing momentum. Without momentum, you and your business never gain name recognition. In effect, no one knows who you are or what you do. You won't get more clients and increase your revenue if your name is not known and your business understood.

3. You're expecting prospects to buy from you without providing the information they need to know.

If you're only marketing occasionally, there's no way that information about your business is reaching your target market. Just because you are intimately familiar with your business doesn't mean that anyone else is. It probably took you years to create the concepts for your business. How can you expect your target market to develop that same familiarity and understanding if you are not providing consistent opportunities for them to get to know what you do?
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4. You won't get good at marketing if you only do it once in a while.

If you don't develop a level of marketing skill that brings results, you will entirely give up on marketing. Absence of marketing leads to absence of clients - and the death of your business. Marketing consistently teaches you what activities work for your business, as well as which don't. It's difficult to maintain a marketing plan when you have a "failure", but a minor setback is no reason to give up on marketing your services. You need to understand that marketing for a particular business is a matter of trial and error, and not get disheartened at "failing".

5. You get diminished results from occasional marketing, because it takes repeated exposures for your prospects to get to know your business.

If your prospects only hear about your business once in a while, they will pay little attention to it. You do not develop "buzz". Even if you do get their attention when you do market, without sustained marketing, there is no sustained attention either. Prospects won't remember you or think of your business, when they need the kind of services you sell. To be "top of mind" with your prospects, you must market regularly.

Don't delude yourself that occasional marketing will or can bring you huge results. It's not logical. What works is consistent, ongoing and dependably regular marketing. That's what will pay off in huge results.

About the Author:

Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.

To learn about her Robert Middleton style Web Site Tool Kit Writing Package, go to http://www.wowfactorwriting.com/services/web-site-tool-kit-package/ 

Article Source: http://EzineArticles.com/?expert=Suzi_Elton

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Internet Marketing For Small Business Does Work

By Angelene O'Reilly

While large corporations are using the internet for marketing the ROI for small businesses is much higher.

Most small businesses are known because of their great customer care, products and services by getting your business name and reputation on the internet you get to interact with your customers once they have already left your store. Hence building a good reputation that your current clients can share with their friends online.

There is so much information about this topic all over the internet and the information overload sure can be scary. Making a choice on what will work for your business is easier then you realize.

Don't let that hold you back, find a few ideas and apply them. One best piece of advice I can give you is communicating online is no different to offline. Your customers come back to you because of your customer service. Harness the communication skills you have as a business owner and apply them online.

Internet marketing for small business is incorporating different areas of the internet into your marketing funnel. Unlike most advertising the internet is more for sharing your expertise and building trust with your clients. The businesses that do the best on the internet are the ones solving problems for others.

I have a website is that internet marketing for small business?

Having a website is a part of internet marketing, a website alone is not enough to get you seen. To use internet marketing for small business effectively you need to harness the social media sites as well. The main 4 I think all small businesses should focus on are Facebook, Twitter, YouTube and LinkedIn.

Your website is like the backbone of your business when it comes to internet marketing, by creating a funnel so that everything leads back to your website is a good way to get the most out of the internet for small businesses.

Consistency is the key to succeed at internet marketing for small business.

Keeping your online profiles up to date and sharing content regularly is what will give you the best results. The more consistent you are the more your customers will see you as the reliable source to ask questions and get answers. Make it easy for people to share your content by having links to social media sites on your website.

If you wanting some help with your internet marketing feel free to contact me as I would happy to assist you by giving you a free consultant.

Wishing you much success embracing internet for your business.

Angelene O'Reilly
Skype: angelene.o.reilly


About the Author: I am a mother of three who loves life and enjoys nothing more then helping others to develop a great mindset so they can succeed. I am a happy go lucky Australian woman that enjoys the outdoors and staying healthy. Throughout my journey there has been one consistent feeling I have had and that is to be true to myself and those around me. I am really passionate about the ability we all possess to live the life we truly desire.Through my writing I share with others some of the areas I am most passionate about and that I see we get misguided or distracted from. To read more
Article Source: http://EzineArticles.com/6476801

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Adlandpro Tips

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Common Technical Questions

I had an account with you several years ago and I now have two accounts with Adlandpro. Is there anyway I can transfer my friends and ads over from my old account to the new one?

For security reasons we do not have the ability to change user names, or transfer or merge information from one account to another account even for the same User. The only option would be to re-register with us but you would be starting from scratch as we cannot transfer any of the information from one account to another.

If you want to proceed with a new account we would need to know so we could disable the email addresses associated to any accounts you have created with that email so to allow you to re-register with the same email.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp