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 Adland Digest FREE Edition #824
Saturday, October 8, 201

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for October 2011

1st October
Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October
Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October
Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October
Independence Day: Lesotho.

5th October
Republic Day: Portugal.

Sports Day: Lesotho.

6th October
Armed Forces Day: Egypt.

8th October
Battle of Angamos: Peru.

9th October
Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October
Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

Columbus Day: United States

Thanksgiving Day: Canada

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October
Columbus Day:
Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October
Cession Day: Fiji.

14th October
Founders' Day: Zaire.

15th October
Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October
Dessalines Day: Haiti.

18th October
Lord of the Miracles: Lima, Peru.

20th October
Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October
Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October
John Paul II Day: Vatican.

23rd October
Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October
Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October
Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October
Independence Day: Saint Vincent, Turkmenistan.

28th October
National Day: Cyprus.

National Holiday: Greece.

29th October
Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October
Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Have you ever thought of your ad from a customer's point of view? I am sure you have but in all honesty are you saying what you have to offer will help them or are you honestly thinking of what they need? The first customers you want are the one who need what you have, others will come after you have a customer base. Something to think about when placing an ad or networking is to try the approach of introduction - information - needs.

Here is a break down. Introduce who and what you are. The viewer should see who you are first, you have heard this before, it's branding and it is very effective.
Secondly offer information, the services or products you offer and any promotions you have. Don't sell yet! Sell last, the customer will stay if they have a need or interest.

Needs are trickier, you do not want to lead someone who has no interest in ever making a purchase unless you are prepared to use a lot of resources which most small or at home businesses cannot afford to waste. You do want to bring in the viewer who really could and will use your services. Think of what you have to offer and then think of the customers who can really use it. That is your real market, they are the ones that need to use your services and will purchase from you because they need it.

Once you grow a customer base, you will have also grown a resource base that will allow you to chase the fringe sales.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

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Why Your Product/Service Isn't What People Are Buying

By Ali Davies

I think that we would all agree that providing good quality products and services that people want and need is important to being successful in business.

However, there is another factor that many folk who work for themselves overlook that is equally, if not more, important in people's buying decision.

The deciding factor that is often overlooked is this:


The reason this is so important is because the bottom line is that:


People buy from people they know, like and trust.

You can have a great quality product/service but, unless your potential customers buy into you, you've got a problem.

Think about this for a minute.

How many other sources can people get your type of product or service from? The answer is loads!

So, as a sole trader, whether someone will buy off you will depend on how they feel about YOU. That is why it is essential to allow time in your business activities to develop yourself.

With that in mind, do you ever stop to think how your potential customers experience you?

Do you know how you come across? Are you aware of what sort of energy you give off or what impact you have on people?

If not, it is time to start.


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Don't underestimate the importance of these points to your bottom line.

3 tips for upgrading how you impact on other people:

1. Create a real kick ass self care programme.

Your mental, physical and emotional fitness has a dramatic impact on the energy you give off. The energy you give off will influence how people feel about you. How they feel about you will influence if they are going to buy off you. It's a total no brainer. If you don't have a self care programme, don't wait - get started now.

2. Build genuine relationships.

We have probably all experienced networking events when we felt pinned to the wall by people whose only interest was selling their stuff. Not attractive huh? I don't know about you but I wouldn't buy off these people in a million years and would certainly never recommend them to my network. Don't be that person. Be interested in people. Listen. Help them without strings.

3. Self development.

I know a lot of people don't like the phrase "self development" as it conjures up all sorts of images off woo-woo stuff for them. But like it or not, people who continually develop themselves are more likely to be successful in all areas of their life. What areas do you need to upgrade yourself in?

So the next time you are putting time into upgrading your products and services, don't forget to also review how you can upgrade yourself. Your results depend on it.

About the Author: Ali Davies helps Self Employed Professionals eradicate mediocrity and create a successful life and business on their own terms. It is all about using working for yourself to create freedom in all areas of your life.

You can find out more at http://www.alidavies.com

Article Source: http://EzineArticles.com/6543240


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What's Your Specialty?

By Tracey D'Aviero

What is so special about your business? Have you narrowed it down yet?

As you build your business, you will realize that being very specific about what it is you are best at, is an essential part of your success.

Many VAs start out as generalists, providing various administrative services to their clients... working with everyone and anyone... and building their business very slowly.

As time moves along, in order to really recognize success, you realize you need to focus on one (or two) specialties... and you also need to work with one (or two) types of clients.

Specializing is something that can help you see more success for various reasons:

1. You provide fewer services, so you really become an expert at what you do.

2. You can proactively identify specific ways to help your clients because you really know their business model.

3. You can charge higher rates because you are a specialist.

Let's look at how this all works:

Provide Fewer Services

By providing fewer services, you jump from task to task less frequently during the day - which makes you more productive. If you do 10 or 20 different things for your clients, that's a lot of changing gears all day long. If you specialize and provide just a few services within your specialty, you become more productive because you build structure into your day by being able to block larger amounts of time doing one thing for many clients, instead of many things for many clients.

Be Proactive

By specializing what you do and who you work with, you get to know your clients' businesses as well as your own. You can stay ahead of the curve for their industry, and make suggestions to them that will improve their business. You will be able to help them build their business, which in turn provides you with more work, building your business. If you really dedicate yourself to being proactive for your clients, this can be a great way to build your business to a referral only business.

Increase Your Rates

When you become a specialist, you can market yourself as an expert in your field - and people will pay more to work with an expert. Instead of being a jack (or jane) of all trades, considering being an expert at just one (or two) things. You can easily adjust your rates to earn what you want, since you will be supporting your clients at a more elite level. Know what you do inside and out, and you can adjust your rates accordingly.

If you haven't settled on a specialty yet, you really should think about it. Think about what you love to do every day. Think about who you love to work with. Then think about how you can put those two things together to develop your area of specialization in your business.

Not only will you make your day to day business much more fun, but you'll make it more profitable too!


About the Author: Tracey D'Aviero is a successful Virtual Assistant as well as a VA coach and mentor. She helps new and aspiring Virtual Assistants build solid foundations for their businesses by teaching them how to put procedures and plans in place for success and growth. Pick up a copy of Tracey's free e-book "How to Get Started as a Virtual Assistant" at http://www.yourvamentor.com

Article Source: http://EzineArticles.com/?expert=Tracey_D'Aviero 

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I had purchased Traffic Exchange/Impression credits and they ran out and now it shows me as having negative credits, am I obligated to pay for those?

No. Our system for both the Traffic Exchange and the Impressions (Banner/Text) display will always overrun and produce a negative credit balance. The reason is that when the system is aware that you account is getting low on credits or you are at a level where it will get ready to stop, but it cannot account for the views that are in the queue as traffic to our site fluctuates on a daily basis.

So your Ad/Banner may be set up to run in the next few minutes and because we are dealing with 1000s of displays per hour the database cannot account for the credits that will be displayed in queue and will run regardless of the credit balance. Therefore the TE and Impressions will always run into the negative which works to the member's advantage as the member is not accountable for overdrawn credits.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp