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 Adland Digest FREE Edition #835
Saturday, January 7, 2012

Information Your Business Needs RIGHT NOW

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               Happy New Year!         


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What's New at Adlandpro
Business Article
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Worldwide Holidays or Events for January 2012

1st January

Founding of Republic of China: Taiwan.

Independence Day: Cameroon, Haiti, Palau, Sudan, Western Samoa.

National Liberation Day: Cuba.

New Years Day: Algeria, Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bolivia, Bonaire, Botswana, Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Congo, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gabon, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malta, Mauritius, Mexico, Morocco, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

3rd January
Revolution Day: Burkina Faso.

4th January
Independence Day: Burma.

Martyrs of Independence Day: Zaire.

6th January
Army Day: Iraq.

Children's Day: Uruguay.

9th January
Martyr's Day: Panama.

11th January
Republic Day: Albania.

Unification Day: Nepal.

12th January
Revolution Day: Tanzania.

13th January
Liberation Day: Togo.

15th January
Arbor Day: Jordan.

Coming-of-Age Day: Japan.

Lima Foundation Week: Peru.

Tamil Thai Pongal Day: Sri Lanka.

16th January
Martin Luther King Jr.
(1929-1968): United States of America.

20th January
Award Day: Mali.

21st January
Altagracia Day: Dominican Republic.

Army Day: Lesotho.

Errol Barrow Day: Barbados.

22nd January
Discovery Day: Saint Vincent.

26th January
Australia Day: Australia.

Duarte Day: Dominican Republic.

Liberation Day: Uganda.

Republic Day: India.

27th January
Saint Devota's Day: Monaco.

Vietnam Day: Vietnam.

28th January
Democracy Day: Rwanda.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

Welcome to 2012 are you ready to:

Increase Your Potential Click Rate with The Adland Digest.

The very same newsletter you are currently looking at right now is having Limited Time Ad Spot Sale.

Did you know that you can place an ad in the Adland Digest Newsletter for as low as $15.00? This is a 50% off rate and good ad spot availability never lasts long during these sales.

The Adland Digest gives you exposure to over 100,000 members who receive it by email as well as the exposure it receives by having your ad in the Adland Digest archives on our site so that it can be viewed by the general public.

Space is limited for Sponsored Adland Digest ads so you must act quickly if you want any of the spots for upcoming issues. 

Act now before it's too late! "Take me to the Order Page"     

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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8 Qualities Small Business Owners Need to Be a Good Leader

By Tom Bordon

It is said, "Great leaders are made, not born, so anybody can develop effective leadership skills if they decide to develop themselves in this way." This is true. And leadership is just as important for small companies as it is for corporate America.

In fact, leadership is often thrust upon small business owners. When you create your venture from scratch, select the right team members, develop your strategies and business plans and lead your team towards your business goals step by step... and you have to be a leader, not a follower.

Here are 8 qualities you need to be a good leader for your small but efficient team of professionals in order to propel your business towards success.

1. Have a vision for your company and communicate it effectively to your team

It is not enough to just have a big vision. Involve your team in the development of this vision so that they feel connected to it. This will encourage them to work hard toward the fulfilment of that dream/vision.

Show your team the big picture, the future prospects and where you want to see the company five years from now and allow them to help give it shape. Let your team members understand their role in making the vision come true.
Communicate to them they are the pillars of the company and are not just cogs in the wheel.

2. Lead by example

Leaders are looked up to for inspiration. Be a hands-on leader, who offers help, pitching in where needed, guiding, mentoring and problem solving.

Step in where you are needed but avoid stepping on toes. Don't be over-bearing, over critical or take over other's work.

Your objective is to inspire your team, not to de-motivate your team.

3. Know your employees

Create a personal bond with your employees. This is especially important for small business owners as they have to motivate a small team to perform multiple tasks efficiently.

Getting to know employees on a personal level helps increase productivity, lowers attrition at the workplace and encourages them to put in extra effort.


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4. Take ownership

Good leaders delegate intelligently. Distribute work according to the capability of each employee so that you can enable the best results. Knowing each employee on a personal level also helps you to better understand his/her work capabilities.

Don't accept under performance. It's your responsibility that all team members are performing at good levels. And when it comes to taking ownership and responsibility for the bigger picture, that's your responsibility, too.

5. Be a good listener

Leadership does not mean doing all the talking. You have to be an equally good listener. You have to listen to others with patience and understanding to keep them motivated, know their problems, ask questions and keep updated on what your team is thinking.

6. Be courageous and confident

Being indecisive can spell doom for any business. Be a leader who has the courage of conviction, can make bold decisions (based on carefully considered alternatives) and has the confidence to lead from the front.

Even if your decisions occasionally do not bring about the desired results, take the responsibility and acknowledge your mistakes. Learn from your mistakes so that you can avoid them in the future.

7. Have a positive attitude

A positive attitude, a smiling, confident approach and a warm, assuring persona is essential to be a leader who inspires his/her team.

Don't let everyday challenges and problems make you lose your own positive attitude. If the captain of the ship despairs, his team surely will.

Face every challenge as a speed breaker on the road, back your team 100% through thick and thin and be the voice of reason, not anger or stress.

8. Pick up leadership skills from other leaders

Leadership skills can always be honed and sharpened. The best way to do that is to confer with other business owners or undergo an executive coaching session. Executive coaching sessions on a one-to-one basis are great ways of identifying your own strengths and weaknesses.

You can join a CEO association or CEO club where you get to meet fellow business owners who have faced and overcome similar kinds of leadership challenges. There is nothing better than a reliable CEO club or association for getting hands-on tips from people who have "been there and done that"!

It is said, "Great leaders are made, not born, so anybody can develop effective leadership skills if they decide to develop themselves in this way."

This is true. And leadership is just as important for small companies as it is for corporate America.

About the Author: Tom Bordon is a freelance writer who has extensively written about CEO corporate association. His articles focus on guiding CEOs, COOs and top level executives in making new business plans, and strategies in a CEO club in Atlanta or a CEO association.

Article Source: http://EzineArticles.com/6790613


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Importance of Statistics in Marketing - A Concise Account

By Benjamin A Roussey

Over the years, the corporate ambience has cultured a potent need for research and development. While research is just as important an area in other fields such as finance, sales, or human resources, the scope of research in the dimension of marketing and sales management has only amplified with time. Corporations at the very top are investing millions of dollars in marketing research that includes both qualitative and quantitative research. Regarding the latter type, marketing innovations depend a great deal on the findings of quantitative research.

Statistics and Marketing

The statistical inferences delivered from the carriage of these researches are vital factors in determining the direction of an organization's marketing flow. Be that product development, market development, promotional campaign plans, or knowing the customer standpoint, statistics run the state of affairs in contemporary marketing. The field of statistics contains a whole area of study relevant to marketing. Sophistication of these statistical methods goes a long way in enlightening the marketer about multiple aspects of marketing that aid him in the decision making process. Different methods help in different ways.


For example, there is a statistical analysis termed as multidimensional preference analysis (MDPREF) that employs the use of columns and rows for consumers and products respectively. With the help of this data analysis, the marketer can determine consumer preference patterns for different products. Essentials of the target market come out in the open along with the areas of potential market growth. Also various ideas can be deciphered through these patterns about product innovations.

Standing Out

Then there is multidimensional scaling (MDS), which throws light on the comparative analysis of the product and its competitors. Consumer standpoints generated from this analysis pave a path of illustration regarding the similarities and differences between different products. This, in turn, helps the marketer in descrying the product's competitors and hence empowers him to develop the marketing base in productive accordance. In other words, the incorporation of insight produced from this method enables the marketer to develop the unique selling proposition of the product, thus making it score an edge over its counterparts.

Conjoint Analysis

Furthermore, another statistical strategy is conjoint analysis, the application of which evaluates consumer preference. Each product has a number of attributes. By employing conjoint analysis, the marketer succeeds in uncovering those combinations of attribute levels that have a high level of consumer preference. Consumers are given choices of different sets of attributes out of which they have to choose the one that will motivate them to a purchase. This is indeed valuable insight that facilitates the process of feature development, a prime context of marketing.

A Complimentary Hand

The aforementioned methods of statistics are just marginal accounts of the otherwise paramount contribution that statistical procedures are making to the field of marketing. Multiple innovations and advancements in marketing can be attributed to statistical findings, the utility of which has only diversified with the passage of time. Insight is key for business success and sustaining the freshness of that insight is exactly what statistics accomplishes. To cut a long story short, marketing owes a lot to statistics, given the consistency of value generation the latter continues to accomplish for the former.

About the Author: Benjamin Roussey is from Sacramento, CA. He has two master degrees and served time in the U.S. Navy. His second master's degree is an MBA in Global Management from the Univ. of Phoenix where he attributes his writing prowess-2006. His bachelor's degree is from Ca. St. Univ. of Sacramento-1999 where he was on a baseball pitching scholarship. Now he writes professionally for several clients and a few online companies, one of them in which is publicly traded.

He spent 4 years in the U.S. Navy, worked in the corporate world, and for public agencies. He teaches English online to Korean elementary school students in the spring and summer and has lived in Korea and Saudi Arabia while he was an English Instructor. He misses Saudi food and living in Korea. Benjamin has a tremendous work ethic and is quite focused. He spends his time in between Northern, CA. and Cabo San Lucas, Mexico writing on various subjects, one of which is the spectacular rise in SEO and website needed content.

Article Source: http://EzineArticles.com/6791182

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I have ads but I am not getting many hits to my web site from the ad. Is there anything I can do to improve the click through percentage?

There are always things you can do to improve your ad. The first is to check and test the URL (website address) you placed in the Ad to ensure there are no errors or typos. Then test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad. This can take a few edits and rewrites to get the results you want.

Creating a minimum three different ads for your website, each ad with their own unique heading and ad body, but going to the same URL will broaden your viewing audience

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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