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 Adland Digest FREE Edition #842
Saturday, March 3, 2012

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for March 2012

1st March
Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March
Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March
Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March
Lantern Festival: Taiwan.

6th March
Independence Day: Ghana.

8th March
Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March
Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March
Labour Day: South Korea.

11th March
National Day: Lithuania.

12th March
Independence Day: Mauritius.

Renovation Day: Gabon.

13th March
National Day: Grenada.
Daylight Savings Begins: Where observed.

14th March
St. Joseph's Day: Colombia.

15th March
Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March
Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America, Argentina, United Kingdom, Japan, Montserrat, New Zealand Australia and South Korea.

18th March
Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March
Youth Day: Zambia.

20th March
Independence Day: Tunisia.

Start of Spring: Europe.

21st March
Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March
Abolition Day: Puerto Rico.

23rd March
Pakistan Day: Pakistan.

24th March
Africa Day: Zambia.

25th March
Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March
Independence Day: Bangladesh.

27th March
Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March
Boganda Day: Central African Republic.

31st March
Freedom Day: Malta..

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Are you tracking your ad's performance?

Tracking your ads is one of the most important things you can do. The numbers are there and these are essential in determining your success rate. When you are running your ads in the Impressions or Traffic Exchange you are supplied with statistics that you can use to determine what's working and what's not working. Even if you are running free ads or Renewable Ads and you have selected the option of being notified by email, you will receive an email telling you your ad had a visitor. This can be used as a stat tracker to determine how well your ads are doing.

We usually use a CTR% (Click Through Rate Percentage) of 0.20% or higher as a measurement of success for Impressions and Traffic Exchange. Classified ads are a little tougher to determine based on the competition in a certain category and the fact that they are amongst other ads. However you can get a feel for this based on what you are up against in the advertised category and country and then make the decision based on that.

Please remember, if an ad is not performing well after a month, its likely this will not change and the ad should be edited or replaced to bring better results. 

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

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Attract New Business With Video Marketing

By Christian Fea  

An important element of any marketing strategy that's aiming to attract new business should be the inclusion of videos in the marketing campaign. Videos can serve several purposes in a joint venture marketing campaign including: educating about a partner or a product, used for acquiring new leads, or explaining a process that is internal to the business relationship among many other functions.

Video is a great medium for getting facts and information across in a short time frame and can allow a customer to engage with a brand despite being on their computer or mobile device. Creating a video that supports your businesses goals in attracting new business does not need to be a significant investment especially if you are a smaller business or start up, a low budget video can still be extremely effective. Sell your brand through video and you will attract more business and reach more customers through channels set up with joint venture partners.

Marketing Uses for Video

Here is just a high level overview of the places and uses for video content in a joint venture marketing relationship. Video allows you to be creative in both creation and distribution yet still retain control complete control over the message inside.

YouTube - Keep an active YouTube account. It will have a positive impact on your businesses natural search engine results and is a great place to send people looking for more information to look through all of the videos.

Facebook & Twitter - These social media sites are perfect for allowing your community of followers to share your content with others that may find it interesting.

Partner Training Website - Have videos that relate to the joint venture marketing partnership on your website. If there is in-person training when the partnership kicks off make sure to have it recorded so a future employee can get up to speed on the business relationship.


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Landing Page / Marketing Pages of Website - Using video on a website or in a landing page can be very helpful when attracting new business. I recommend not having a video that starts immediately on your landing page however, having a video that is prominently located on the page and easily click able by the customer is great. Loading the video and playing instantly can impede the persons experience with the website if their Internet connection is slow.

However, a video is capable of packing in all of the details a customer may want to know about if they like what they see in first few seconds of a landing page. The video should help attract and close the new business and direct people how to get in touch with a sales representative or direct them to the e-commerce site.

Email and Newsletter Blasts - Include a video in your next company newsletter or customer update newsletter and track the success of the video. You can upload a new video prior to sending out a new message to see how many people are viewing your videos. If you have a high rate of success of getting people to click on videos from your newsletters then you can expand on selling to the potential business that you have attracted interest of.

Embrace creating content to drive awareness about your partners' products and service when selling for a joint venture marketing partners including making videos and other visual content that interests your target market. Videos and pictures are key drivers in attracting new business and then a solid pitch and answers to the customer's questions will be able to seal the deal.

Make a new video about a business partner and see if you can drive new leads that might not have been otherwise cultivated.

About the Author:
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Article Source: http://EzineArticles.com/?expert=Christian_Fea


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Successful Marketing Plan in Five Easy Steps

By Gary N Higham

Writing a marketing plan can be done in five easy to follow steps. When done properly you will give yourself an edge over you competitors. When cost is involved a good marketing plan will reduce your advertising budgets by supplying targeted leads to your sales team.

When creating a successful business the biggest thing to get right is who your business is targeted at. The targeting must be effective for your customer and in a manner which creates trust. To create the proper marketing ethos it is important to have the correct marketing plan.

When writing a plan this can be done by yourself, but there must be in-depth research into the targeted market with some thought into the needs of your customer if it is to be worthwhile with achieving results.

The next section involves five simple steps which if followed correctly will start your marketing plan in the right direction.

Step 1:
Get your research together and analyse it.

Here is the most important of the five steps. You will need to totally understand the industry you are in, the sales patterns involved, the growth you will hope to achieve and the products which are successful. Competition is good, it will give you an insight into what works and what does not. Look at your customers, who are they? What do they need? Look at pricing of products and pricing of packages. Within this targeted research you will gain information on your strengths and the weaknesses you will need to work on. From this you will achieve great clarification into your market and your direction.

Step 2:
Write down your main challenges.

What does not kill us will make us stronger. Your challenges will galvanise your business acumen. Is generating leads a problem? Find a course, learn and act. List all the things you need to work on and act on it. The completed list will generate a sense of achievement.

Step 3:
What are your mission objectives?

Set clear simple objectives and challenge them. I recently wanted to master solo ads, so I immersed myself in solo ads until I was happy with my responses. You need to keep learning, keep the momentum. Always developing you, and making positive progress. When we become stagnant we lose our drive and desire.

Step 4:
What is your game plan?

When you have a list of objectives you need to know how you will tackle them. You need a game plan. The plan must address these objectives directly ensuring that you are making progress to ticking them off the list. Have your objective in the middle of the paper and brainstorm ideas around it; these will be your multiple solutions and game attacks. If I want more leads then I will have multiple attack angles to ensure greater success and not putting all my eggs in one basket.

Step 5:
Every game plan needs tactics

Once you have the game plan to attack your objective you need a tactic. This is where the action will begin. What you need to do is attach what you will do to your objective to instigate your game plan and ultimately achieve your objective. There will always be the issue of cost. It would never be wise to go into debt without making the necessary judgements first. Risk will pay off only if you know it is a needed risk and you have done your research. Set a budget for advertising etc. and stick to it, if you can spend more do it, don't penny pinch. In your business you will get out what you invest in time and money. Your efforts must be based around your research and targeted so you get more bang for your buck.

About the Author: Gary N Higham is an EzineArticles Basic PLUS Level Expert Author with 9 published articles. Those are your 5 starting steps. This must be a working document and will undoubtedly change as your work on it. Good luck and remember, preparation is everything, go into battle ready and you stand an infinitely better chance of success. Take some time to come chill with me: http://www.garyhigham.com/180kleads/index.html
Article Source: http://EzineArticles.com/?expert=Gary_N_Higham 

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