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Vol. 1 issue #105 May 6, 2004        


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How To Replace Your Regular In^come In 30 Day Flat!
© 2004 By  Willie Crawford


Did you come on-line looking for a way to supplement your regular income? Did you hope to do as I did and completely replace that  unfulfilling, dead-end, depressing, old JOB?

One of my mentors once explained to me that most people who  start an on-line business actually want to do something I teach  people to do every day. That is - generate $3000 - $5000 per  month from a simple product that they quickly and easily create.  
Many people just want enough extra money to pay all of the bills  and not feel like they are constantly RUNNING just to keep up  with life!

Stop pop-up windows instantly.
If I just described you, here's how to do it... as easy as  1-2-3:

First, find a topic that a lot of others would like to know more  about, something that they are already searching for more  information on. This could be related to their health, family,  security, being liked, being happy, better relationships, better love  life, or even their pets. 

400% MORE
Confirm that this is a topic that a lot of people are talking about,  and that there are questions you could answer in an information
product... a booklet, ebook, audiotape, etc.

If you are not qualified to answer the questions that they're  asking, can you research the topic or find an expert to interview?

Survey your potential customers to find out what they really want  to know about the topic of interest. They'll TELL YOU what they want to know. Then all you really have to do is answer their  questions.  To create a can't-lose product, you let them tell you  what they are interested in, and then you provide it!

A tool I use everyday for gathering this data is called the ASK  database.  It allows you to automatically conduct these surveys  and analyze the data.  You can take a look at this tool and use  the special trial I've arranged for you at:


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

After you know what they want to know you simply gather the  information and compile it into an information product. It doesn't  have to be anything elaborate.  I have a friend, Paulette Ensign,  who wrote a simple tips booklet entitled "110 Ideas for Organizing  Your Business Life."  She's sold almost 1 million copies without  spending a PENNY on advertising. That's how easy this can be.

If you'd like to know more about how Paulette does this, I've  actually arranged for her to teach you how you can do it too.  She  does periodic tele-classes where she steps you through the  process. You can register for her next tele-class at:

As you create this simple info-product, you create a one-page  website telling your customers how and why your product makes their lives better.  This product does solve one of their problems,  or helps them avoid a pain, doesn't it?  If not, don't bother creating  it - it won't sell!

Sign up for a Paypal account at Paypal.com and you have a  built-in way to accept orders from your website. Paypal is one way for you to accept credit card and electronic check orders.  It's not  the absolute best way, but is a quick, inexpensive way.  Later you  can expand to a regular merchant account and integrated  shopping cart. You can do this after you've proven the demand  for your product exists.

How do you prove the demand for your product in the first place?
The simplest way is to run a test campaign at the pay-per-click  search engines. Spend just a few dollars on a Google AdWords  campaign. This allows you to refine your website copy and  confirm that people are willing to pay for your information and even how much they're willing to pay.


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

As you run this AdWords campaign, you make minor changes to  your webpage to test price sensitivity and what wording on the  page works best.  Google AdWords is the single fastest way that
I know of to drive highly targeted traffic to your website. You can  literally, have visitors coming to your website within half an-hour of setting up the site.

I won't explain AdWords here in this article since it would take  MUICH too long. Instead I will recommend the book where I first learned most of what I know about AdWords from.  This is a book by Perry Marshall called "The Definitive Guide to Google AdWords." 
You can get it and even a free 5-day e-course at:

Also, I encourage you to learn more about the hundreds of ways   that you can increase the "conversions" on your website.
Something as simple as changing  one word in a headline, or  ending the price in the number 7 rather than 5, can increase your  sales by 50 times.  However, this is something that you have to  test and refine. To learn all that I know about website conversions,  simply visit: http://TheRealSecrets.com

Fast-forward 20 days... and you have your simple booklet which  you're selling from your website. You're selling it for $19.97, and  $17.97 of that is profit since it's digitally delivered.  Your customers  just download it to their computer and your expenses are web  hosting, credit card processing, and your AdWords traffic  generating campaign.

If you sell a measly 6 copies a day that's over $100 a day. That  $3000 per month is more than many people I know are earning at a "regular job," and you'll be making it while sitting around
watching television! 

Through testing little things on your webpage and in your AdWords listing, you double it to 12 copies a day and you’re at $6000 per  month.  You've just replaced that job and you can do it in 30 days  or less. The secret is totally immersing yourself in the project, otherwise it will probably take longer.

After you've done this simple plan once, you'll see that you can really do it over and over again. You can create a whole series of
these booklets and market them from a whole series of websites.
People do it all the time.  I do it all the time :-)

All of the elements of the plan laid out above are critical though.  Miss any of them and the plan is destined to fail. Most people  putting a similar plan into action miss verifying that there IS a  demand for their product idea.

Many people also create the perfect product, but market it poorly.
Their website doesn't convert well because they just throw  something up and start driving traffic to it. Once you have visitors  coming to your website you MUST test the various elements in  order to improve the percentage of visitors who turn into customers. 
There are tens of thousands of really great products "dying on the  vine" due to poor marketing!

This is a proven plan that I often have my mentoring clients  implement.  I coach them through the process, but this is what they  do. It works for them and it will work for you.  It doesn't happen by itself, but just a thorough examination of the entire plan should  convince you that it does work.  Now you only need to implement it!


Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Learn more at: http://InternetMarketingHowToWorkshop.com
  Stop pop-up windows instantly.
Adlandpro Toolbar gives you instant access to your Free Email Account, Free Website, submission to over 8,900 sites, learning tools, free discussion list on marketing and promotion with 26,000 subscribers, Free 5 day Website Success course by email,  plus instant search. Click Here.


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