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Vol. 1 issue #126 Dec 27, 2004                     


Been There; Done That
2004 By Jo McNamara 


"There are no secrets to success. It is the result
of preparation, hard work and learning from failure."
General Colin L. Powell

In October 2000, I bought my first Internet marketing
program to promote. I paid $20.00 for the program;
$179.40 for an autoresponder for one year; $64.99 to
be able to accept credit cards and checks on my
website; $15.00 for monthly web hosting; and $29.95
for membership to another club to help me advertise.
I was so naive; I didn't really know what I was
paying for. I just knew that the creator of this
program said I HAD to have all this stuff to be
successful on the Net.

I just knew I had found (or bought) my way to
Internet marketing riches! Like the happy idiot I was,
I started to advertise online. Never mind that I
didn't know HOW to advertise. All I had to do was use
the headlines and ad copy that came with the program.
Gems like, "How to quickly generate a steady steam of
$20 checks into your mailbox!" Or, "How to make
$200-300 a day!"

I started advertising using FFA's. I did follow the
suggestion to open up a throw-away email account.
Actually, I would open up ten at a time because every
two days, the one I was using would fill up.

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Liz Oliver
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Age 45
Location PORT PIRIE, SA, Australia
Interests Computers, Internet, Country Music, Football, Family, Love And Laughter

Using the advertising club I had paid $29.95 to become
a member of, I started placing ads at the classified
sites. This club had a list of sites from A to Z. I
would start with all the listings under "A" and about
a week later finally get to "Z." Of course, then it
was time to go back to "A" and start the process all
over again.

Then the creative genius inside of me decided I could
come up with my own headlines and ad copy. Believe me,
they weren't any better than the ones I was copying. I
remember one that to this day turns my face red with
embarrassment. "GROW YOUR OWN $20 MONEY TREE! How
would YOU like YOUR very own $20 money tree and be able
to pluck cash from it every day when YOU want to?" Gee,
how do you spell H-Y-P-E?

After a while, not content to promote just one program,
I started signing up for other FREE! affiliate programs.
That word "FREE" would get me every time. Put an
exclamation point behind it and I can be had (cheap).
Before long, I had signed up for 20+ affiliate programs.
I couldn't be bothered with creating new headlines and
ad copy. I would just use the ones that came with each
program. I had the time, so I spent eight hours a day
promoting my programs to FFA's and classified sites. But
first I had to open up 20 throw-away email accounts at a
time to handle ALL the traffic I would be receiving.
Then I learned about surf-for-credit programs.
Guaranteed traffic! If I stay on a site for 30 seconds,
I would get one visitor to my website. Now I'm an
all-or-nothing kind of person. So I paid $50 to triple my
credits for one month. Instead of one credit, I would get
three. I figured if I spent three and a half hours surfing,
I could rack up 1000 credits a day! Who cares if it's not
targeted traffic it's traffic to my website. I decided I'd
better start getting up at 4 a.m. so that I could do that
AND still place ads in FFA's and classified sites.

At some point in my online journey, I discovered something
called "ezines." I thought, "What the heck. Might as well
subscribe. After all, they're FREE" (I told you I love that
word). I was fortunate because I started out with some very
good ones. I began to read the articles and after a while I
was printing some of them for reference.


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That's when things started to change for me. Through the
articles in ezines, I learned about writing effective
headlines and ad copy. By applying what I was learning, I
started to make some sales.

Gradually, I dropped the other affiliate programs to
concentrate on the original one I had purchased in October.
As I became more involved with ezines and learning about
online promotion, I lost quite a bit of my naiveti. It's
hard to learn and still stay ignorant. I came to the
conclusion that the program I was promoting had too many
hidden costs and I was becoming uneasy about that fact.
I had learned a good lesson. Only promote products and
programs I used and more importantly, believed in. I
eventually found a program that I felt offered excellent
value to my customers and I was comfortable promoting it
because it came with a solid money-back guarantee.

It's been a little over a year since I first ventured into
the world of CyberMarketing. As you can see, I made quite
a few mistakes. None of them are unique; all of us go
through this. I don't think that's a bad thing as long as
we learn from our mistakes. However, I suspect most people
don't. They just figure the program sucks and wander off
searching for another one that guarantees instant Net
"success." Continually disappointed, they come to the
conclusion that they can't make money online and give up
completely. They deny themselves the opportunity to fulfill
their dreams.


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I still have a long way to go. The problem with learning is
you feel obliged to apply the knowledge you now have. I
have many areas I know I need to deal with. But one of the
best things about Internet marketing is that it allows you
to grow at your own pace and do what you feel you can in
your own time.

As long as the passion, the desire and willingness to learn
is within you; as long as you don't fall victim to the
get-rich-quick mentality; as long as you focus on long-term,
rock-solid "success" there's a very good likelihood that you
will reach your goals. You'll stumble; you'll scrape up your
knees. But if you pick yourself up and keep on moving, no
matter how unsteady; you'll eventually be living a life your
imagination could only have conceived of.

"I know the price of success: dedication, hard work and an
unremitting devotion to the things you want to see happen."
Frank Lloyd Wright


Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband.
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