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Vol. 1 issue #148 May 30, 2005                    


Making Money Online Can Be Easy!
©2005 by Willie Crawford


The real secret to making money on the Internet is simply
figuring out what your audience wants and offering it to them.
It's no more complex than that.

You don't need a particularly glamorous product. You don't
need a particularly expensive product. You just need to find
out what people are looking for... what they are willing to
spend money on, and then you offer it to them.

You can also do this in a surprisingly crowded market and do
very well just by "mixing it up" a little. Let me give you an

My most recent issue of Word Tracker showed that "recipes" was
the 76th most searched for term on the entire Internet. If you
throw out all of the adult-related terms, it's probably in the
top 20. When I first noticed how popular that term was back in
1996, I simply positioned myself in front of that audience.
Now, if you search on the term "soul food" on any of the major
search engines, I'm in the top 10... and usually in the top
three search results. My site is at http://chitterlings.com/

This is a perfect example of positioning yourself in a very
crowded market. The fact that the market is so crowded PROVES
that the demand is there. Offline proof… is the fact that
you'll find dozens of cookbooks positioned near the checkout
counter at any major American supermarket. People NEVER get
tired of searching for new ways to fry chicken :-)

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Having made my point above, I will share with you my real
secret. It's positioning. You can do very well in a crowded
market if you just figure out how to make your product seem
unique. In the brick-and-mortar world, there are probably
hundreds of different brands of jeans. Yet, if I were to ask
you to name a brand of jeans, there's a very high probability
you'd say ®Levi's. It's all about branding and positioning!

There are thousands of niche markets very similar to the
cookbook market. I'm VERY well positioned in a number of them.
I won't mention most of the others simply because it wouldn't
be prudent. I've branded myself as the soul food cookbook
guy, so I don't worry too much about eroding that market. To
discover others, you only have to do a little research using
a tool like WordTracker. You can get a free trial subscription
at: http://williecrawford.com/FreeWordTrackerTrial.html

Another tool you can use to find out everything about a given
niche is at: http://williecrawford.com/SecretSEOWeapon.html
With this tool researching all of your competitors, and
potential joint venture partners, is a breeze!

Let's stick with the cookbook example, but I do encourage you
to find your own niche :-) Just how difficult is it to write
a cookbook? You simply pull together a themed collection of
your favorite recipes, type them up in ®MS Word, take or
purchases a few photos, and you're just about done. MS Word
integrates with some of the common PDF creation software, so
you can actually output you Word file to PDF and have a
cookbook ready to market in no time.

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It's even easier that that. At my site, http://writeacookbook.com/
I offer the recordings from a teleseminar I did on how I, and two
other cookbook authors, wrote our own cookbooks. We share our
experiences with you. On top of that I GIVE you 30 pre-written
cookbooks. Many of these come with html websites that you can
just insert your order links into. You get the raw MS Word version
of many of the manuscripts that you are free to change. What
could be easier?

Now, here's where we "mix it up" a little. You see, I purchased
the master resale rights to those 30 cookbooks. Then I packaged
them with my recorded teleseminar to create a killer product.
That's how EASY it is to come up with a killer product that will
make you money hand over fist. It really doesn't have to be

There is one other piece of the puzzle that's a challenge for
some. It's the copy on your website that converts traffic to
buyers. Writing good copy is a challenge for some, but it just
takes practice. To shorten the learning curve, just grab a copy
of Yanik Silver's very comprehensive course at:

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If you've already written your copy and want it critiqued, you
can get a professional copywriter to do that for FREE. I have
a friend who's written copy for the likes of Jay Abraham and
Agora Publishing. His name is Kelvin Parker and you can
request a free critique, and a copy of his free report "714 Ways
Pro Copywriters Boost Response and Make Millions of Dollars" at:

Ok, I've just revealed to you how easy making money online can
be. The key is to find a market with proven demand, and then carve
off your piece of that market. In order for your product to do
really well you do need to figure out a way to make your product
be perceived as unique. Otherwise, your product will just be a
commodity and not command a very high price. The key to making your
product stand out is just branding and good copywriting.

Now "the ball's in your court."

Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He
shows people how to actually generate substantial income
on-line using very simple, easily implemented systems. An
example of such a system that you can study and utilize
is at: http://sendoutcards.com/willie
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