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Vol. 1 issue #160 Aug 22, 2005                    
 

 

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Do You Know What They Really Want?
2005 by Michael Angier

 

All too often we make assumptions about what people want instead
of asking them. Many products, and even businesses, are launched
because the owners THINK they know what prospects and customers
want. And they frequently find out too late and after much
expense that their assumptions were flawed.

Just because you like something, just because you're excited
about a product or service, doesn't mean enough other people
will be. I'm a big believer in passion, but it can't be just
YOUR passion. Before launching something new, you should
practice due diligence to enhance the chances for your success.

We've been asking a lot of questons of some of our subscribers
and members lately. The insight and awareness we've gained has
been invaluable. And we're making changes all the time based
upon what we've learned.

Get Your own profile like this one at Adlandpro Community

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Lynda's General Info
 

Lynda, Director-in-Qualification, BeautiControl   
[view]
Lynda Havins, RN (user id: Beauticontrolwahm) is offline. Last login: 8/22/2005 7:09:23 AM 6 Friends
Member since 8/20/2005
Lynda Havins, RN
Gender Female
Age 37
Location Oceanside, CA, United States
Interests Collecting vintage California pottery, travel.
   
Company BeautiControl, Inc.
URL View BeautiControl, Inc.'s web site
Industry Health Care, Skin Care, Education, Anti Aging, Cosmetics, Work from Home, Business, Aviation.

 

One of the easiest ways to find out what your prospects and/or
customers want is to use a simple ranking process. Call some of
your customers and ask them for a few moments of their time.
This exercise can be done in a survey, but you'll gain far more
value if you talk with them personally.

Ask them how they would rate your products or services on a
scale of one to ten. If they say "ten," ask them why. The reason
THEY rank you as a ten may be totally different than you suspect.

If the answer is anything LESS than a ten, ask what it would
take to MAKE it a ten. This is a great starting point to find
out what they really want. Don't defend anything you do or don't
do. Keep asking what they want and how they want to be served.

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In doing so, you'll gain priceless information and endear
yourself to your customer. People want to know that you care and
they want to be heard. It's a wn all the way around. From hre
you can tweak what you do to better serve the true wants of your
clientele.

You can also use this same process in a focus group, in person
or on a conference call. It oftentimes can work even better than
one-on-one.

The main thing is to ask. It seems so obvious, but based upon
our experiences in dealing with other companies, it's not done
often enough.

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Action Point
Employ the methods outlined above. Do it on an ongoing basis. Be
willing to change and adapt to your customer's needs and wants.

In doing so, your customers will be more loyal, you'll gain NEW
customers, and you'll increase sals and profits.

Note: If you're not directly involved in end-user sals or
service, you still have customers. They may not buy from you,
but you deliver your services to SOMEONE--your boss, someone
further down the line or even a vendor. The process works in any
situation.

ABOUT THE AUTHOR:

Copyright Michael Angier & SuccessNet. Michael is the author of
'101 Best Ways to Be Your Best'. SuccessNet's mission is to
inform, inspire and empower people to be their best--personally
and professionally. Download your fr-ee report "10 Essential
Keys to Personal Effectiveness" at
http://SuccessNet.org/subscribes.htm  Explore their fre
access, eBooks and SuccessMark Cards at http://SuccessNet.org 
 

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