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Vol. 2 issue #185 Mar 15, 2006                    
 

 

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8 Mistakes That Can Kill Your Website
2005 by Suzanne Falter-Barns

Ever notice how some websites feel great, energetic, fun -- you
just want to linger to soak up more? And yet other sites are
truly repellant. These tips will help you create a truly
happening site....

1. Don't use a dark background.

Think about the websites you've seen that are fun, refreshing,
and really draw you in. Ever notice they usually have a white or
light background? Dark or heavily patterned background are
emotionally draining to look at, and they're hard to read. Since
the Web is a written medium, color counts!

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[Talk To Me] [Send Me A Message] [Invite Me To Be Friends]
Tami's General Info
 

Tami   
[view]
 1161 Friends
Member since 1/23/2006
Mrs. Tami Brooks
Gender Female
Location Naples, FL, United States
Interests Family, friends, CANDLES, emails, sign language
   
Company SoyScents.net
URL View SoyScents.net's web site
Industry Soy/Veggie Candles and bath products

 

2. Don't pick hard-to-load graphics.

You've heard it before. Don't use little graphics that sing and
dance not only because they take longer to load (not everywhere
has a high speed connection.) Search engines get confused by
them, and could potentially downgrade or even ban you in their
rankings. Even cascading style sheets, often used in templates,
can slow down SE responsiveness. Ultimately, tricky stuff like
this does little to enhance your site. What counts ... is
content!

3. Don't confuse the reader.

Pick one focus and stick with it. Resist the temptation to cram
all of your many skills into one small website. Chances are they
speak to different audiences, so serve up only focused fare for
a singular audience. For example, if you're a coach who works
with the chronically disorganized, plus those who need
relationship help, you've got the making of two powerful
websites, not one. After all, you can always have more than one
website to speak to your different readers. (I do!)

4. Make sure your brand -- your site name, URL and ezine/blog
names -- reflects your focus.

If your site helps disorganized, menopausal women get a grip,
choose a URL that reflects that. Go with 'getagripover50.com'
for instance, instead of a generic life coaching term like
'strategicliving.com'. Again and again I encounter coaches who
think they must put all of their myriad products under one
generic name that means nothing. No one says you can't have
several websites that reach several different audiences and sell
different products and services. (Remember, however, you'll have
to promote all those sites, so don't go too crazy.)

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5. Make sure your ezine and blog scream 'BENEFIT.

Nothing worse than a soft, mushy ezine/blog that doesn't really
DO anything for the reader. Using the example above, why not an
ezine or blog called 'Hot Flashes Over 50'? Your ezine must be
more than your collected thoughts, unlike your blog which can be
more conversational. A good ezine delivers useful info to
exactly who needs it. And the title reflects that.

6. Don't hard-sell the reader.

Websites that come at the reader with all the offers up front,
and then some, dash our interest quickly. Don't put all of your
offers right out there on the home page. Rather, entice us in to
spend a little quality time with your fre.e articles, your
ezine, your insights. Give me some of what you know for fre.e,
in a dignified manner, and I'll probably be willing to pay for
the rest.

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7. Don't use look-alike templates.

Tempting as that site-in-a-box price point is, avoid it
studiously. We seen them A LOT, and they do nothing for your
site or your image. Instead, hire a designer who can tweak your
template to become truly your own -- it's not as hard as you
might think. Add your own personalized images, and feel fre.e to
have them strip away some of the bells and whistles.

8. Don't blow off the keywords.

When it comes to search engines like Google and Yahoo, keywords
are your best friend. Something like 85% of your web traf.fic
will come from these words, so you'll want to handle them
carefully. Various tools like www.wordtracker.com and Overture's
keyword tool can help you see what's out there, and pick and
choose intelligently.

ABOUT THE AUTHOR:

Download Suzanne's free list of 50 Top Publishing & Media
contacts at www.getknownnow.com. Drop by her blog at
http://www.painlessselfpromotion for almost daily tips on how
toget known now the easy way!
 
 

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