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Vol. 3 issue #217 Feb 6, 2007                    


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How To Find A Really Good Topic For An Information Product
By Jason Lewis Copyright 2004

If you are struggling to come up with a great idea for an information product, here’s a great tip for you…

One of the best places to go looking for ideas is Internet message boards/forums. If you don’t already know what a message board is, it’s basically a meeting place for people interested in the same subject.

People looking for advice and help, post questions and opinions on the forum. Other members will express their opinions and answers to the questions posted. It doesn’t matter what the topic is, there are usually some differing opinions between the forum members, which can often lead to interesting and lively debates.

You can easily find forums relating to your niche of interest by doing a quick search on www.google.com.

Just type in a word or words that describe the niche you’re interested in, followed by the words: ‘forum’ or ‘message board’. If you put your search phrase in inverted commas “ “ you should get a more accurate result with your search.

For example, if you wanted to find a forum related to ‘Internet marketing’ you would type in the phrase:


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[Send Me A Message] [Invite Me To Be Friends]
Tonya's General Info

This is me.   
Tonya Brisnehan (user id: tonya_b) is offline. Last login: 2/4/2007 5:03:37 PM 99 Friends
Member since 11/20/2006
Tonya Brisnehan
Gender Female
Location Aurora, CO, United States
Interests Business interests include marketing (both non-internet and internet) and sales. I enjoy receiving income from multiple income sources, and I find this to be the most successful model for income growth.
Company Plug In Profit Site, Pay it Forward for Profits
URL View Plug In Profit Site, Pay it Forward for Profits's web site
Industry Internet marketing


“Internet marketing forum”


“Internet marketing message board”

If you also do the same searches as a plural, i.e. ‘forums’, you might come across a website or two that have a list of relevant forums which cover your niche topic of interest. This could be very useful and save you a bit of time with your research.

Before you create an information product, it’s always a good idea to see if there is an existing demand for the information you are going to provide.

Look for the most popular threads

Once you enter a forum, you should have a good look around to try and spot the most popular ‘posts’. You will often see a number next to each post/thread to see how many times it has been viewed and or replied to. You should be able to quickly identify which topics are of high interest to the members of the forum.

This will give you a very good indication as to what subjects your target customers are likely to be interested in.

Check out the message archives

Most forums will usually have a search facility. Once you’ve identified one or two topics of seemingly high interest, you should perform a search to try and find older posts discussing the same topic.

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You should look out for patterns of high interest in the previous posts as well. Sometimes you might discover a ‘one-off’ post on a topic that has gotten a lot of views/interest. This can be due to an ‘off-topic’ debate within the thread. If you can find a number of popular posts on a particular subject this will go some way to proving the high demand for that information.

What problems are they having?

Often, the best information products will solve a problem for people. By researching the most popular posts, you should be able to easily identify the most common problems and questions that people are asking.

As you carry out your research, it’s a good idea to write down the questions being asked on paper. You should hopefully begin to start seeing a pattern emerge.

Once you have a list of the most common problems/questions being asked, you should then make a note of the replies/answers to those questions. You are looking to see if there is already a solution in the marketplace for the problems people are having.

If there is a solution available, why is it that so many members of the forum don’t know about it?

You could create:

A better more comprehensive information product than what’s currently available.

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A less complex and easier to understand version.

A detailed list of ‘hard to find’ websites that provide the solution that everyone is after on the forums. This could include a review of each site, their products, service, prices etc.

Let your imagination run wild!


Jason Lewis is the Author of the new 'Business Brainwaves' Newsletter. Uncovering new business ideas and untapped 'gaps in the market' that the average person can profit from. Join now, while it's still free! ==> www.BusinessBrainwaves.com 

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