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Start an Internet Business - Search for Your Market
Copyright 2007 by Taff Jones
One of the more time intensive tasks when you start an
Internet Business is the one of finding your niche
market, as well as a product that will sell well in that
market. For the purpose of this article it is assumed
that you have racked your brains, as well as your family
and friends memories to create a list of possible
businesses that you would be happy working in.
In order to clarify things, it would be best to state
what the term "Niche Market" means. A niche is defined
as a "specialized market" or "an area of the market
specializing in one type of product or service". In
other words it is a narrowly defined group that have the
same specialized interests and needs, where the group as
a whole will have the following characteristics:
Click Here to Start.
With the above in mind,
and taking one business at a time, you will now need to
decide on the best keyword or keyword phrase that defines
the niche, and then use it to research the volume of traffic
being searched on that keyword, and also the amount of
competition that there is for that particular keyword.
For example, if you were interested in "dog training", then
start by researching the keyword dogs. This keyword is
searched for on Yahoo over one million times per month
(demand) - when searched in Google it returns in excess of
100,000,000 results (competitors). This indicates a very
large market plus a very highly competitive market. Now
research the keyword phrase "dog training". There are over
130,000 searches per month on Yahoo for this phrase, and the
Google results are greatly reduced to around 10,000,000.
This is still a large demand, but it is still highly
competitive.
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Next check the keyword phrase "dog
training aids". This is searched for 770 times per month and
has 1,500,000 results. The demand is now greatly reduced and
there is still a lot of competition here. However, if you
check Google for the full keyword phrase "dog training aids"
in inverted commas, the results drop down to just under one
hundred thousand. Now the competition is not so fierce.
maybe this could be your niche.
Once you have found a appropriate niche it is necessary to
delve more into its depths. Forums are an ideal place to
find out about your niche, in particular what your niche
market is looking for. To find your forum, enter into Google
the term "your keyword+forum", without the inverted commas.
Then search the results for a forum that you feel reflects
your needs. Check the posts for the information that is of
interest to you. Find out, and get used to the language of
the forum. Check out the posts of the moderators as these
will be the specialists within the particular forum. In this
manner you can get a feel for the niche, find some of the
needs within the niche, as well as answers to some of the
problems that you have already come across within it. In
this way you can glean enough information to become an
expert within this niche, especially if you start posting to
them and interacting with the other members of the forum.
The above analysis is very basic but provides the principle
involved. There are tools to help with keywords, but other
than that it is plain hard work carrying out the research
itself. Start an Internet business on a solid foundation and
it will serve you well as you continue to grow.
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