Here are 5 different uses for your direct marketing sales letters:
1. Lead generation- If you are looking for brand new customers, you can create a piece that will entice them to ask for more information, leading them to your web site or 800 number. This is a one-on-one conversation between you and then, where you will show them exactly how you will solve their problem.
2. Direct sales- If you have a relatively inexpensive product and a really powerful call to action, you may be able to use sales letter to close a deal directly with your customer on the first contact. You will want to mail letters like these on a frequent basis, because it may take multiple encounters with the letter before the customer makes a buying decision.