A logo is an image that is used by companies or individuals to represent a business or product. It is a very important branding tool as it contributes to the creation of the identity of such business or product and makes a significant impression on existing and potential customers.
What should a logo be? There are many things a good one should be, but primarily, it must be unique, simple, appropriate for the type of business. Most importantly, it must be able to convey the message that a company wants to deliver to its market.
Is a business logo really important? When starting a business, this is often one of the most important things to consider. A logo is an image that represents the name of the company. Research shows that using a distinct logo design has more impact to people than plain text.