AdlandPro Website Success Course
Website promotion Part 1
Is Your Website Ready for Visitors?
1. You have good products and services supported
by good sales copy.
2. Your website is easy to navigate and well
laid out with an appealing design.
3. It is clear to your visitors what the focus
of your website is.
4. Your website hosting is stable and able to
support the volume of visitors that your promotions will target.
5. You are not anonymous and provide your
visitors with disclosures that will give them confidence of your
- Your contact details, including a physical
location and telephone number is recommended.
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Pay Per Click (ppc) Search
With ppc search engines, you bid for the
ranking of your keyword and only pay each time a visitor
clicks on the ad or listing that is associated with your
keyword. The benefit
of this is that your visitors are targeted to your
There are now many ppc search engines
and you must choose carefully which ones you use. PPC
services like those offered by Google and Bing can be
quite expensive, so you need to calculate the
conversion rate of your clickthroughs to sales so that
you dont end up paying more for the visits than your